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Artificial Intelligence Content Strategy

Integreon

The Tortilla Chip: Carrying Greatness

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Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. Tortilla chips are everywhere – at parties, in restaurants, and in pantries across the...more

Good2bSocial

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

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Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

Good2bSocial

5 Reasons You Shouldn’t Use ChatGPT to Create Your Law Firm’s Website Content

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If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more

Legal Internet Solutions Inc.

Unlock AI’s Potential: How to Get the Best Results From GenAI in Legal Marketing

Generative AI (GenAI) is no longer a novelty. It’s a strategic asset for firms that know how to use it well. For legal marketers, it presents a powerful way to accelerate content creation, boost efficiency, and spark...more

JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

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Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

Good2bSocial

The Boost in YouTube Traffic from Google’s AI Overviews: A Critical Opportunity for Law Firms

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As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more

Weintraub Tobin

(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training

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Major AI copyright ruling - The Delaware District Court’s decision in Thomson Reuters v. Ross AI could have huge implications for AI training and copyright law. On this episode of "The Briefing," Weintraub attorneys Scott...more

Weintraub Tobin

The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training

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Major AI copyright ruling - The Delaware District Court’s decision in Thomson Reuters v. Ross AI could have huge implications for AI training and copyright law. On this episode of "The Briefing," Weintraub attorneys Scott...more

Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

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Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

Blattel Communications

2025 Media is Trending, Well Somewhere.

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2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more

Passle

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

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In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

Good2bSocial

Trends Shaping the Legal Marketing Industry in 2025

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As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more

JD Supra Perspectives

Leveraging Technology’s Role in Combatting Disinformation

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Kenny Gary explores various technologies that can help PR professionals navigate the complexities of the modern information landscape....more

International Lawyers Network

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Good2bSocial

The Top Legal Marketing Blog Posts of 2024

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As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together,...more

Good2bSocial

How to Craft a Marketing Automation Strategy for Your Law Firm

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As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it means figuring out how to...more

Integreon

Winning the Battle for Attention

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Good morning! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation....more

Good2bSocial

Busting 6 Common Myths About AI for Law Firm Marketing

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AI has created a lot of buzz in recent years. It’s helping businesses across industries, including law firms, work smarter, faster, and more efficiently. But with all the buzz, there are also a lot of misconceptions floating...more

Furia Rubel Communications, Inc.

The State of Generative AI in Law Firm Marketing: On Record PR

In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls....more

Omnizant

[Webinar] Real in the Virtual: Building Trust and Demonstrating Expertise in the Age of AI - November 14th, 2:00 pm ET

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With ChatGPT’s surge in popularity, law firms are publishing more content than ever before in an attempt to feed the content beast and rank better with Google. In this webinar, digital marketing expert Emily Brady will delve...more

JD Supra Perspectives

3 Ways AI Will Transform Legal Marketing & Business Development

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The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more

Good2bSocial

How Law Firms Can Benefit from AI-Generated Marketing Content

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Artificial intelligence (AI) has revolutionized content creation, turning what was once a time-consuming task into a smooth, efficient process. With AI tools, marketers can now produce high-quality content faster, allowing...more

Passle

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast

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In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Legal Internet Solutions Inc.

The Only Thing Constant is Change

This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more

Good2bSocial

How Google Ads’ AI Tools Can Improve Your Law Firm’s Video Campaigns

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With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools...more

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