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5 Reasons You Shouldn’t Use ChatGPT to Create Your Law Firm’s Website Content

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If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more

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The Boost in YouTube Traffic from Google’s AI Overviews: A Critical Opportunity for Law Firms

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As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more

Omnizant

[Webinar] Staying Competitive in 2025: The Latest in SEO for Lawyers - January 29th, 2:00 pm EST

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A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady....more

Firesign | Enlightened Legal Marketing

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

Legal Internet Solutions Inc.

SearchGPT is Changing the Game

Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more

Good2bSocial

Year-Round SEO Strategies Every Law Firm Should Follow

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SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just...more

Omnizant

[Webinar] Real in the Virtual: Building Trust and Demonstrating Expertise in the Age of AI - November 14th, 2:00 pm ET

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With ChatGPT’s surge in popularity, law firms are publishing more content than ever before in an attempt to feed the content beast and rank better with Google. In this webinar, digital marketing expert Emily Brady will delve...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

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From SERP to CHERP: The Future of SEO for Law Firms in 2024

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Traditionally, law firms have focused their SEO strategies on optimizing search engine results pages (SERP). However, with the rise of artificial intelligence (AI), more potential clients are turning to AI chatbots like...more

Omnizant

AI Summaries and SEO for Lawyers

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The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP. Google’s rollout of AI summaries in US search results is in its...more

Benesch

Exploring First Amendment and Editorial Judgment Protections for Large Language Models

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Large language model (LLM) companies are at the forefront of artificial intelligence technology. They create tools that generate and provide information through sophisticated algorithms....more

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The Impact of AI Overviews on SEO for Law Firms

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Google’s Search Generative Experience (SGE) has evolved, ushering in a new era with AI Overviews. Launched to the public in the US on May 14, 2024, and set to roll out globally by the end of the year, these AI-generated...more

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How AI is Revolutionizing SEO Strategies for Law Firms in 2024

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The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

Legal Internet Solutions Inc.

Google’s First 2024 Algorithm Update: Quality Content Still Rules for Law Firms

Spoiler alert straight from Google: “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.” If your law firm’s digital...more

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How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

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The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

Good2bSocial

AI for Law Firms: Why Google May Rank AI-Generated Content Over Original News

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As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be...more

Furia Rubel Communications, Inc.

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

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SEO for Law Firms: 8 Critical SEO Trends to Know About for 2024

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As we prepare to move into a new year, it’s important to take stock of the trends shaping future SEO activity. With the rise of AI, it’s becoming even more crucial for search engines to understand user intent, prioritize user...more

Omnizant

[Webinar] SEO For Lawyers in 2024: Standing Out in the Wild West of AI & Beyond - January 11th, 2:00 pm - 3:00 pm ET

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Join us for an insightful webinar hosted by Omnizant’s Director of SEO, Emily Brady, as we kick off a New Year. During this session, Emily will take a look at the big SEO changes of 2023 and what it all means for your...more

Good2bSocial

The Way People Search the Web is Changing: 4 Stats Legal Marketers Should Know

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When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to...more

Thomas Fox - Compliance Evangelist

Compliance and AI: Mastering ChatGPT: Business Uses

Join us as we dive into the world of ChatGPT and discover how this powerful tool can revolutionize your business. Today we conclude our five-part blog post series on Mastering ChatGPT. In today’s final blog post, we look at...more

Omnizant

[Webinar] Beyond Your Law Firm’s Website: An Introduction to Off-Page Optimization Strategies - May 9th, 11:00 am PDT

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When you think of SEO, you likely think of enhancing your law firm’s website to improve rankings in the search engine results. The truth is that SEO expands beyond your site and off-page optimization is a critical factor in...more

Ankura

ChatGPT: The End of Google Search?

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As technology continues to advance, Artificial Intelligence (AI) is becoming more and more prevalent in our everyday lives. From self-driving cars to virtual assistants, AI is quickly becoming an integral part of our lives....more

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