News & Analysis as of

Artificial Intelligence Thought Leadership

9Sail

What Is Generative Engine Optimization (GEO) and Why Digital PR Alone Isn’t Enough

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The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United States claimed to have...more

Society54

From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD

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As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more

Passle

Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO...

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AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity? In today’s episode of the CMO Series Podcast, Charles Cousins is...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 206 | Erica Zolner of Redgrave sits down with Kaylee & Mary

Erica Zolner, Partner and Executive Committee leader at EDRM Trusted Partner, Redgrave LLP, sits down with Kaylee and Mary to talk about her journey to eDiscovery, her leadership style, trends beyond GenAI, and her triple fun...more

LawVision

Will AI Lower Law Firm Rates? That Might Be the Wrong Question (Think “42”)

LawVision on

In The Hitchhiker’s Guide to the Galaxy, a race of hyper-intelligent beings builds a computer to discover the ultimate answer to life, the universe, and everything. After seven and a half million years, the machine reveals...more

Passle

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts - Passle CMO Series Podcast RE-RELEASE:

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In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Poston Communications

News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

Poston Communications on

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

Nancy Myrland - Myrland Marketing & Social...

#LMA25: Harnessing AI For Cross-Selling: Don’t Miss An Opportunity For Growth

Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 204 | Bennett Borden of Clarion AI Partners sits down with Kaylee & Mary

Bennett Borden, founder and CEO of Clarion AI Partners, sits down with Kaylee and Mary to share his journey from the CIA to law school and BigLaw eDiscovery, to his decision to refresh his data skills at NYU. Bennett...more

Good2bSocial

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

Good2bSocial on

Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

Best Era

The Choice For Law Firms: Change or Extinction

Best Era on

Let’s not dance around it. Law firms today have two options: change or extinction.  Artificial intelligence is no longer a distant buzzword. It’s already reshaping how legal work gets done, what clients expect, and how...more

Legal Internet Solutions Inc.

Unlock AI’s Potential: How to Get the Best Results From GenAI in Legal Marketing

Generative AI (GenAI) is no longer a novelty. It’s a strategic asset for firms that know how to use it well. For legal marketers, it presents a powerful way to accelerate content creation, boost efficiency, and spark...more

Passle

CMO Series Live 2025: An Exclusive Preview with Natasha Sandamas - Passle's CMO Series Podcast

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CMO Series Live is back! After a hugely successful sell-out event last year in New York, we're excited to return to the Big Apple for the third edition of the event. This year, CMO Series Live is set to be even bigger and...more

JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

JD Supra Perspectives on

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

International Lawyers Network

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Passle

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast

Passle on

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Morrison & Foerster LLP

When Your Life Sciences Are on the Line: Product Liability and Mass Torts

Morrison Foerster Investigations + White Collar Defense partner Nate Mendell, former Acting U.S. Attorney for the District of Massachusetts, hosted the fourth episode of When Your Life Sciences Are on the Line, where leading...more

Mitratech Holdings, Inc

[Event] Interact 2025 | User Conference and Tech Expo - April 14th - 17th, Grapevine, TX

Our Flagship U.S. Conference is back, bigger than ever, and taking place in Dallas, TX…. because everything is bigger in Texas. Bigger on insights. Bigger on networking. Bigger on ROI. We’re bringing our largest audience,...more

BakerHostetler

[Podcast] Artificial Intelligence: Risks and Rewards

BakerHostetler on

The pitfalls of modern technology have become clearer with the advent of generative AI, requiring companies to adopt AI usage policies. This year, our attorneys have seen noteworthy growth in requests for counsel involving...more

International Lawyers Network

State of the Legal Industry: the Key Word is “Adaptation”

Recently, I noticed an EXPLOSION of interest in my post from last year on the state of the legal industry, where we talked about relaxing because the industry was familiar with contractions. This is still true, but the word...more

Good2bSocial

Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative...

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms, and partnerships, Al Biedrzycki has been instrumental in scaling startups,...more

Furia Rubel Communications, Inc.

Using Generative AI to Power Innovation in the Legal Sector: On Record PR

In this episode of On Record PR, Gina Rubel goes on record with Lydia Petrakis, Corporate Counsel and Digital Strategist at Microsoft, to discuss how generative AI is transforming the work processes of in-house legal teams...more

Mitratech Holdings, Inc

[Event] Interact 2024 - April 24th - 25th, London, United Kingdom

Mitratech is always ready to meet its community where they are (literally) — and Interact 2024 is a great chance to prove it. Join the world's foremost community of Corporate Legal & Claims, GRC, and HR tech-forward thinkers...more

JD Supra Perspectives

Tips and Trends in Thought-Leadership Marketing

JD Supra Perspectives on

Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the Thought Leadership Project to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay Harrington and...more

Legal Internet Solutions Inc.

One More Thing | Getting Nerdy About Data with Andrew Hutchinson

Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more

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