Business Development, Client Services, Professional Development

Elevate Everyone You Encounter

Jaburg Wilk on 6/26/2025

I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more

The four reasons why, with thought leadership, the best ability is availability

Copo Strategies + Law Firm Editorial Service on 6/25/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more

The Untapped Power of Law Firm Alumni Programs

Society54 on 6/24/2025

In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more

Thought leadership is more about THIS than about showing off knowledge and wisdom

Copo Strategies + Law Firm Editorial Service on 6/18/2025

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Every Experience is an Audition for Your Future

Jaburg Wilk on 6/11/2025

As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more

Industry jargon is your clients' and referral sources' love language

Copo Strategies + Law Firm Editorial Service on 6/11/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

9Sail on 6/6/2025

Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

9Sail on 6/3/2025

Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

6 Key Takeaways | Dynamic Thinking for an Interpersonal Edge | From Tension to Teamwork: Real Strategies for Legal Collaboration

Kilpatrick on 6/3/2025

On May 22, 2025, Brodie Erwin (Raleigh litigator) and Colleen Bear (Senior Manager Talent Management and Coach) co-hosted Kilpatrick’s bi-monthly virtual roundtable discussion with in-house counsel. This month’s installment...more

Are you using thought leadership as "after hours" client advocacy?

Copo Strategies + Law Firm Editorial Service on 5/28/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more

Generational Collaboration: The Opportunity For Law Firms In The Age Of AI

Best Era on 5/27/2025

The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more

A Survival Roadmap For Lawyers and Law Firms In The Age of AI

Best Era on 5/12/2025

Last week, I had the opportunity to spend time with Cain Elliott, Chief Legal Futurist at Filevine. Our conversation was both inspiring and jarring. He walked into the room and asked a question that every law firm, lawyer,...more

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

Copo Strategies + Law Firm Editorial Service on 5/12/2025

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

14 Tips for Writing The Perfect Attorney Website Bio

Good2bSocial on 5/7/2025

How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

Society54 on 5/5/2025

Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

#LMA25: Harnessing AI For Cross-Selling: Don’t Miss An Opportunity For Growth

Nancy Myrland - Myrland Marketing & Social... on 5/1/2025

Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing...more

[Ongoing Program] The Way to Your Own Law Firm - Session 3: Money - May 14th, 7:00 pm ET

Best Era on 4/30/2025

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

[Ongoing Program] The Way to Your Own Law Firm - Session 2: Acquiring Clients - May 7th, 7:00 pm ET

Best Era on 4/23/2025

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

Six reasons to avoid pop culture references in your thought leadership content

Copo Strategies + Law Firm Editorial Service on 4/9/2025

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

[Ongoing Program] The Way to Your Own Law Firm - Session 1: Nuts & Bolts - April 23rd, 7:00 pm ET

Best Era on 4/9/2025

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more

Will Your Law Firm Exist in 5 Years?

Best Era on 4/8/2025

The legal profession is standing at the edge of a radical transformation. Technology, shifting client expectations, new business models, and the accelerating pace of change are exposing a critical question: Will your law firm...more

“Too Many Meetings” Isn’t the Problem — Inefficient Ones Are: How Law Firms Can Use The Way to Communicate Better and Save Time

Best Era on 3/31/2025

You’ve likely lived this scenario. It’s Monday morning. You’ve got a deposition at 10, a court call at 2, and a mountain of emails to sift through. Your paralegal pokes her head in: “Hey, did anyone ever follow up on...more

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