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Business Development › Content Strategy › B2B Organizations

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Copo Strategies + Law Firm Editorial Service

The lesson 2,886 newspapers can teach law firms about thought leadership

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more...more

Good2bSocial

4 Ways AI Is Revolutionizing B2B Demand Generation for Lawyers

Good2bSocial on

Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several...more

Furia Rubel Communications, Inc.

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

Furia Rubel Communications, Inc. on

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

Good2bSocial

How Law Firms Can Create Content for the B2B Market

Good2bSocial on

B2B buyers have always been an important part of the economic ecosystem for B2B law firms, but they are becoming increasingly self-reliant, well-B2B law firms, and involved in purchase decisions. According to research from...more

Good2bSocial

How To Personalize Your Account Based Marketing

Good2bSocial on

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more

Legal Internet Solutions Inc.

5 B2C Marketing Tactics to Incorporate into a B2B Marketing Strategy for Your Firm

Legal Internet Solutions Inc. on

B2C marketing is all about driving sales through direct communication with consumers. But what does that mean, exactly? And how can you use B2C marketing tactics to grow your B2B business?...more

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