Business Development, Content Strategy, Podcasts

Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It)

Legal Internet Solutions Inc. on 2/7/2025

Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more

2025 Media is Trending, Well Somewhere.

Blattel Communications on 1/28/2025

2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more

Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)

Copo Strategies + Law Firm Editorial Service on 1/8/2025

Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more

Why Some Law Firms Are Not Seeing Results from Content Marketing

Good2bSocial on 12/10/2024

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different...more

How to Improve the Discoverability of your Law Firm’s Podcast

Good2bSocial on 12/6/2024

Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your...more

Which Podcast Platform Should You Choose for Your Law Firm?

Good2bSocial on 10/16/2024

Podcasts have become a must-have tool for businesses looking to connect with their audience in a meaningful way—and law firms are no exception. Whether you’re sharing legal insights, answering common client questions, or...more

How to Grow a Podcast Audience in 9 Easy Steps for Law Firms

Good2bSocial on 7/12/2024

Podcasting has become an increasingly popular medium for law firms to share their expertise, connect with clients, and build their brands. However, growing a podcast audience can be challenging. Here are nine easy steps to...more

Top Legal Marketing Podcasts of 2023

Good2bSocial on 12/15/2023

Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing. From the rise of AI technology to the...more

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on 12/13/2023

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

6 Tips for Starting Your Firm’s Podcast Adventure

Legal Internet Solutions Inc. on 11/22/2023

Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more

The Podcasting for Business Conference

Thomas Fox - Compliance Evangelist on 9/26/2023

I recently had the opportunity to visit with Megan Dougherty, co-founder of One Stone Creative. One Stone Creative is a premier podcast production company focusing on business podcasting. Megan is also one of my podcast...more

The Ultimate Guide to Content Marketing for Law Firms in 2023

Good2bSocial on 6/23/2023

HubSpot is a powerful digital marketing platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites,...more

How To Attract Podcast Guests For Your Law Firm’s Podcast

Good2bSocial on 3/10/2023

When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility....more

Thought Leadership blogging, YouTube, podcasting, and Twitter best practices from five attorneys building their authority through...

Copo Strategies + Law Firm Editorial Service on 3/6/2023

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Ask Me Anything | Podcasts

Legal Internet Solutions Inc. on 2/15/2023

Podcasts have been exploding in popularity over the last few years — and law firms are starting to see the value in adding podcasts to their marketing mix. LISI’s Director of Client Success and Marketing, Taryn Elliott, and...more

Top Things to Consider When Your Law Firm Begins Podcasting

Good2bSocial on 2/9/2023

Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, and videos, sending out newsletters, social media, organic and paid SEO – it all has value. But what...more

This lawyer's podcasts nurture his referral relationships and build his brand - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 2/6/2023

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

How To Make A Law Firm Podcast That Stands Out

Good2bSocial on 1/20/2023

Podcasts can be a very successful marketing tool for law firms when done correctly. “Done correctly” is a key term though – because there are many podcasts that never gain any traction. How can you separate yourself from the...more

Top Legal Podcasts of 2022

Good2bSocial on 1/16/2023

In the legal industry, podcasts have been all the rage for a few years now. They’re a great way for firms to connect with their audience and build relationships with those who want to consume information in a more easily...more

In 2023, Focus On These Two Things

Nancy Myrland - Myrland Marketing & Social... on 1/10/2023

Happy New Year to you! For the past handful of years, when asked to contribute my predictions and recommendations for the next year, my answer has been the same. One of these years it will change, but not quite yet. The tools...more

Three Things - What I Learned this Year with Taryn Elliott and Ann Caskey

Legal Internet Solutions Inc. on 1/4/2023

Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more

The case for your law firm creating bingeable thought leadership content

Copo Strategies + Law Firm Editorial Service on 11/8/2022

Like streaming services and professional content creators, law firms can create bingeable thought leadership content that wins over clients and referral sources. When I say bingeable content, I know the first thing you think...more

20 Ways to Accelerate Business Development for Lawyers

Good2bSocial on 9/1/2022

The business world today is hyper-focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the days of...more

Behold the power of the Cumulative Effect of Content

Copo Strategies + Law Firm Editorial Service on 8/5/2022

Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content. We often tend to think about content marketing and thought-leadership marketing as a series of...more

20 of the Best Tips for Marketing Law Firms

Good2bSocial on 8/1/2022

Effective marketing is key to the growth of your law firm. However, what constitutes “effective” marketing is always changing and evolving. It’s important to stay on top of marketing fundamentals, as well as the latest...more

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