News & Analysis as of May 15, 2025

Keyword Search

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Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Firesign | Enlightened Legal Marketing on 12/19/2024

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

SearchGPT is Changing the Game

Legal Internet Solutions Inc. on 12/18/2024

Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more

Measuring and Improving Your Organic Click-Through Rate for Law Firms

Good2bSocial on 10/8/2024

Ranking on the first page of Google is crucial for driving traffic to your law firm’s website, but getting there is only half the battle. If searchers aren’t clicking your link, even a high ranking won’t bring clients through...more

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

Legal Internet Solutions Inc. on 9/26/2024

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Legal Internet Solutions Inc. on 8/13/2024

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

Social Media Posts and Your Firm’s GBP

Omnizant on 4/30/2024

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business. Your social media presence is critical for...more

The Thing Google Still Doesn’t Get About Law Firms

Omnizant on 4/5/2024

Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

10 Ways to Improve Page Load Times with Website Design for Law Firms

Good2bSocial on 2/8/2024

Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on 12/13/2023

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

Legal Internet Solutions Inc. on 11/20/2023

October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

10 Law Firm SEO Myths to Leave Behind

Good2bSocial on 10/11/2023

Search engine optimization (SEO) is incredibly complex and always changing. That can make it hard to know which information is accurate and which is incorrect. As with many myths, some of these law firm SEO myths had a nugget...more

A 9-Step Guide to Effective Content Marketing for Law Firms

Good2bSocial on 10/3/2023

Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow...more

SEO and Social Media: How They Go Hand in Hand

Good2bSocial on 9/6/2023

SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

Attorney Search Engine Marketing: A Campaign Setup and Optimization Checklist

Good2bSocial on 10/20/2022

Attorney search engine marketing is effective at delivering quality traffic and leads right to your law firm. Through keyword targeting, Google displays your ads only to those searching for your legal services. The search...more

5 Steps to Get Started with Search Engine Optimization

Legal Internet Solutions Inc. on 5/18/2022

There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to your business. In a...more

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