Business Development, Keyword Search

How to Optimize for Voice Search for Law Firms

Good2bSocial on 1/3/2025

Voice search has become a fundamental part of how people find information today. With voice assistants like Siri, Google Assistant, Alexa, and Cortana integrated into everything from phones to smart devices and even cars,...more

Starting Small with SEO

Omnizant on 1/2/2025

Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Firesign | Enlightened Legal Marketing on 12/19/2024

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

SearchGPT is Changing the Game

Legal Internet Solutions Inc. on 12/18/2024

Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more

Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?

Good2bSocial on 10/30/2024

After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more

13 Outdated SEO Practices Lawyers Should Avoid

Good2bSocial on 10/14/2024

SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your...more

Measuring and Improving Your Organic Click-Through Rate for Law Firms

Good2bSocial on 10/8/2024

Ranking on the first page of Google is crucial for driving traffic to your law firm’s website, but getting there is only half the battle. If searchers aren’t clicking your link, even a high ranking won’t bring clients through...more

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

Legal Internet Solutions Inc. on 9/26/2024

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Understanding Search Volume

Omnizant on 9/9/2024

Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more

Harnessing Long-Tail Keywords for Law Firms

Good2bSocial on 9/4/2024

Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These...more

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Legal Internet Solutions Inc. on 8/13/2024

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

How Law Firms Can Conduct Keyword Research to Boost Their Online Presence

Good2bSocial on 7/24/2024

In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more

The Power of the Rewrite

Omnizant on 7/15/2024

The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if...more

Mastering Content Mapping: A Strategic Approach to Boost SEO for Law Firms

Good2bSocial on 6/19/2024

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more

Enhance Your Law Firm’s Online Presence with LinkedIn Company Pages

Legal Internet Solutions Inc. on 6/18/2024

Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more

Social Media Posts and Your Firm’s GBP

Omnizant on 4/30/2024

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business. Your social media presence is critical for...more

The Thing Google Still Doesn’t Get About Law Firms

Omnizant on 4/5/2024

Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

10 Ways to Improve Page Load Times with Website Design for Law Firms

Good2bSocial on 2/8/2024

Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more

8 Tips for Lawyers on Writing the Perfect Social Media Bio

Good2bSocial on 2/5/2024

When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and...more

SEO for Law Firms: How to Build Topical Authority

Good2bSocial on 1/23/2024

Topical authority is important for legal marketers to understand if they hope to have a substantial web presence. As so much of the marketing for law firms revolves around thought leadership and sharing expertise, topical...more

Keyword Density—Does It Matter Anymore?

Omnizant on 1/10/2024

All hail the good news! Keyword density is no longer considered a ranking factor. But keywords can still make or break your digital marketing efforts. Here’s how....more

Optimizing SEO and Content Marketing for Law Firms

Good2bSocial on 1/9/2024

Content marketing is crucial for educating and nurturing audiences, particularly for law firms. At the same time, creating content that is helpful and leverages SEO also offers more opportunities for maximizing visibility in...more

Click Through Rate as a Ranking Factor

Omnizant on 12/21/2023

The number of people clicking through to your website is obviously a key metric for the success of your business—but did you know click data is also a ranking factor on Google? Historically, Google has been pretty...more

SEO for Law Firms: 8 Critical SEO Trends to Know About for 2024

Good2bSocial on 12/21/2023

As we prepare to move into a new year, it’s important to take stock of the trends shaping future SEO activity. With the rise of AI, it’s becoming even more crucial for search engines to understand user intent, prioritize user...more

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on 12/13/2023

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Business Development › Keyword Search

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