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Content Marketing

5 Ways To Make Your Law Firm's Practice Descriptions Stand Out

by JD Supra Perspectives on

Most practice descriptions are written to please the lawyers who approve them rather than the clients who need them. Here's how to make a difference....more

How the Legal Marketing Association Uses Webinars to Build Strong Connections Online and Off

by ON24 on

Q&A with Holly Amatangelo on the role of webinars in fostering community and connection in the 4,000-strong Legal Marketing Association....more

How PR and 'Media Visibility' Are Increasing Opportunities for Law Firms in the Digital Age

by JD Supra Perspectives on

JD Supra's Carla Reiner with a perspective on how the increasing scope of media today is a golden PR opportunity for law firms and their thought leaders....more

Content Strategy: Two Easy Ways to Turn Search Keywords Into Targeted Visibility for Your Firm

by JD Supra Perspectives on

From JD Supra's Paul Ryplewski, two simple, client-driven ideas on how to turn high-value search keywords in your analytics into next action items. ...more

5 Ways That MARCOMM Can Help Law Firm Business Development

by JD Supra Perspectives on

Rich Bracken on the ways data can drive collaboration at the intersection of law firms marketing communications and BD....more

How Law Firms Can Drive Business With Webinars - An On Demand Webcast

by ON24 on

Whether you are attracting new clients, establishing yourself as a thought leader, or delivering CLE credits and certification, you need webinars that work. Here's what you need to know....more

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

by JD Supra Perspectives on

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

6 Tips to Keep Your Law Firm's Content Strategy on Track

by JD Supra Perspectives on

Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate....more

LinkedIn – in whose professional interest?

by Seyfarth Shaw LLP on

LinkedIn is the biggest online network of professionals in the world. Many employers encourage staff to use LinkedIn to promote their organisation. While employees may share content relating to their organisation, they...more

Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads

by ON24 on

Content creates leads. Once you have accepted this fact, the next step is scaling your content to produce more of those leads....more

To Be Known for Your Expertise, Turn Your Content Into Campaigns - Here's How

by JD Supra Perspectives on

In his latest quick video tip, Adrian Lurssen explains how to "go big" on an issue and establish yourself as a thought leader around a particular issue. Random acts of content don't cut it today. Build content campaigns...more

5 Tips to Pioneer Podcasting at Your Law Firm

by JD Supra Perspectives on

Podcasting is a creative, user-friendly way to humanize your attorneys and share their knowledge 24/7. Here's how to launch yours....more

How to Write Client Alerts That Stand Out

by JD Supra Perspectives on

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

Is there really too much content? Mr. T says no.

by Adrian Dayton on

Remember when you were a kid and there were exactly four TV channels to chose from? Most of the sitcoms portrayed white middle class families, while occasionally you had some token diversity with either a live-in butler from...more

Strategies with Sam: CMOs and Law Firm Leaders, Do Your Teams Measure Up?

by ON24 on

As we roll into the last quarter of the year, are you evaluating your 2017 metrics?...more

How to Build Client Relationships With Law Firm Video

Liz Herrgott of FEAST Studios with a 20-second tip on how video profiles can help strengthen relationships with clients. It's a people business; tell stories!...more

Webinars Don't Have to Suck

by ON24 on

An ON24 guest post by senior Microsoft channel marketer, MJ DePalma, including tips on how to build a successful webinar program. Actionable takeaways for law firm teams....more

Lawyers: How to Turn Your Online Social Interactions Into Leads

by ON24 on

Sam McKenna breaks down the who, how, and why social selling is worth your time, even lawyers....more

Why Creating FAQ Videos Is Smart for Law Firm Visibility

Liz Herrgott of FEAST Studios talks about why creating FAQ videos in response to questions you know people are asking, and asking often, is a smart way to build meaningful, targeted thought leadership and visibility....more

Law Firms, Here's Why Telling Your Pro Bono Stories by Video Sets You Apart

Liz Herrgott of FEAST Studios on why video stories about your firm's Pro Bono efforts can make all the difference -- it's magic at the intersection of community service, attorney interests and passions, and good story...more

Lawyers, Can You Grow Your Practice By Publishing Content?

by Nancy Myrland on

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. It is what helps you...more

Use This Simple Exercise to Identify New Writing Topics With Proven Interest - Quick Content Tip

by JD Supra Perspectives on

You know that thought leadership is a terrific way to increase professional visibility, market expertise, and connect with prospective clients and others who can help to grow your business - but: you don't know what to write...more

"Get to Know Me!" - What Your Firm's Content Strategy Needs to Make It Successful...

by JD Supra Perspectives on

Survey says: your firm's content strategy hinges upon what you know about your clients. Erik Crown with a marketing perspective....more

How Technology Facilitates the '7 Key Touches' Concept in Marketing & Business Development

by ON24 on

ON24's Samantha McKenna with a quick look at how technology can help facilitate the seven touches between prospective clients and your firm....more

Writing to Stand Out? Know Your Competition

by JD Supra Perspectives on

The days of content for content’s sake are over. From Susan Kostal, four tips to help your thought leadership stand out in the noisy crowd....more

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