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Conozca el trabajo de John Grisham
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
This is what makes timely thought leadership so magical
(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
This is the smartest $250 you’ll ever invest in your marketing
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
Season 6 Ep #1 IP State of the Union- Billion Dollar Character Acquisitions- Part 1
Kate Fairweather of Curtis, Mallet-Prevost, Colt & Mosle on Why Every Law Firm Needs a Podcast Strategy - Passle's CMO Series EP166
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Stop stressing about the ROI of your thought leadership, OK?
Sarah Mitchell of Stikeman Elliott on Selling Knowledge & What’s Ahead for Legal Marketing in 2025 and Beyond - Passle's CMO Series Podcast
You should be infusing your thought leadership with this
Kenny Gary explores various technologies that can help PR professionals navigate the complexities of the modern information landscape....more
Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership, and business development....more
Law firm marketer Tom Gabor looks at the value a solid LinkedIn profile can offer in terms of search, visibility, recruitment, and even business development....more
Almost any law firm seeking to build its brand and connect with potential clients understands that an active and compelling social media presence is essential to achieving those objectives....more
Stephanie Dorssom shares an excellent collection of actionable takeaways for digital marketers from the recent Digital Summit conference in Kansas City....more
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a...more
If your firm has blogs separate from your main firm domain, there are some considerations to keep top of mind. Read on to learn more about how (and why) to migrate your off-site blog to your firm’s website....more
Bill Turner, chief strategy officer, and Drew Hawkins, director of digital marketing, oversee marketing and communications efforts for the U.S. arm of the global law firm Womble Bond Dickinson (U.S.) LLP (WBD). Together, they...more
Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one)....more
Prospective clients’ shortened attention span and changing expectations now demand that lawyers adopt more tech-savvy and consumer-friendly approaches to communication than a bylined article in a scholarly journal....more
Incorporating a live chat service on your firm’s website provides a real-time engagement opportunity for potential clients....more
Provide your audience with multiple ways to consume content while giving yourself more opportunities to reach prospects....more
The first in an ongoing series of posts on martech tools for law firms by Jacqueline Madarang, Associate Director of Marketing Technology, Blank Rome LLP....more
You don’t need a big budget or a big team to have a successful social media strategy at a law firm....more
There is something to be said for making a good first impression. From Robyn Addis at LISI, ten tips to make your firm's website count....more
Shania Jackson discusses key takeaways from an LMA presentation on how law firms can build a successful podcast program to align with their marketing plan and branding....more
Toshi Bolton Nelson discusses how video can support multiple goals in your law firm, from communicating a firm's legal services, sharing knowledge of a firm’s legal professionals and delivering firm messages internally and...more
Laura Toledo deconstructs what a successful LinkedIn ad campaign looks like at a law firm, with examples and a word about ROI....more
Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events....more
From Stefanie Marrone, twenty-two ideas to grow your social media presence and clout, and your followers, for any size firm or individual....more
Especially important now, when our business communications and development are so dependent on virtual conversations....more
Tom Nixon provides excellent tips and tactics for building a law podcast following....more
Gina Eliadis, director of marketing & business development at Goodell DeVries, recaps a recent LMA Mid-Atlantic webinar....more
Stefanie Marrone with six questions to make your social media marketing more strategic, client-centric, and successful....more
As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in...more