The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The lesson 2,886 newspapers can teach law firms about thought leadership
Thought leadership as a secret crisis management weapon?!
New lateral partners coming aboard? They'll need a Thought Leadership Blitz
Conozca el trabajo de John Grisham
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
This is what makes timely thought leadership so magical
(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
This is the smartest $250 you’ll ever invest in your marketing
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
Season 6 Ep #1 IP State of the Union- Billion Dollar Character Acquisitions- Part 1
Kate Fairweather of Curtis, Mallet-Prevost, Colt & Mosle on Why Every Law Firm Needs a Podcast Strategy - Passle's CMO Series EP166
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Stop stressing about the ROI of your thought leadership, OK?
Sarah Mitchell of Stikeman Elliott on Selling Knowledge & What’s Ahead for Legal Marketing in 2025 and Beyond - Passle's CMO Series Podcast
You should be infusing your thought leadership with this
William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163
Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162
Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully...more
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more
Maximizing the ROI of marketing and BD activities in law firms is challenging but not impossible. Jeff Berardi explains how firms should focus on three key areas. ...more
Kenny Gary explores various technologies that can help PR professionals navigate the complexities of the modern information landscape....more
From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more
Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more
Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more
Paul Ryplewski shares thought leadership best practices in a recap of a recent conversation with friend, client, and legal marketer extraordinaire Laura Hudson....more
Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars....more
Paul Ryplewski shares a recap and key takeaways from a recent conversation with compliance attorney Mike Volkov focused on how thought leadership supports his firm's business growth and establishes him as an expert in his...more
A recap of a recent Office Hours conversation about writing to impact your business, with attorney and thought leader Will Cheek III....more
How do you begin to define your pathway to thought leadership through your personal brand? Paula Zirinsky explains....more
Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more
The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome...more
Stefanie Marrone shares tips for marketers to help support and bolster your thought leaders this year....more
A standout bio needs to dig deeper. It needs to tell the story of who you are as a person, and how that contributes to your professional skills....more
Strategic content sharing is a powerful, yet often overlooked, technique for generating leads and building relationships. Stefanie Marrone dives in....more
Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more
In crafting a future-proof client engagement strategy, law firms and professional service firms must view each event and sponsorship through the lens of revenue generation, relationship building and reputation enhancement....more
Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed Lovatt is lucky to chat with Andrew Laver, Chief Marketing and Business Development Officer...more
Can we learn any best content marketing practices by looking at examples of thought leadership that actually drive business development opportunities?...more
Read the latest in a series of Q&A discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more
A conversation with Mintz attorney Jeff Porter, the latest in a series of Q&A discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more
Q&A with attorney Nick Losurdo, the first in a series of discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more
Getting your authors to generate targeted content on a consistent basis can be much like coaching: you are responsible for the team results, but don't always have control over their effort....more