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Copyright Marketing Trademarks

A Copyright is an exclusive legal right granted to the creator of an original work to license, copy, sell, distribute, or otherwise exploit the work for his or her own benefit.
Lerman Senter PLLC

Broadcasts and Promotions Related to the 2024 Summer Olympic Games

Lerman Senter PLLC on

The Summer Olympic Games will begin on July 26, 2024 in Paris, France. The International Olympic Committee (IOC) and the United States Olympic & Paralympic Committee (USOPC) carefully protect Olympic trademarks and...more

Linda Liu & Partners

Notable Points for the Use of Intellectual Property Rights and Contractual Agreements in Co-branding

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In today's extremely rich material environment, many consumers choose goods not only based on simple cost performance to decide, but are willing to pay for creativity and brand value recognition. Consumer choice trends...more

Bradley Arant Boult Cummings LLP

Artificial Intelligence in the Modern Workplace: A Multi-Part Series Highlighting Concerns and Implications of Using Artificial...

As artificial intelligence (AI) grows in prevalence and accessibility, it is important for employers to consider the implications of its use by their employees. One method of anticipating and quelling potential liabilities...more

Perkins Coie

FTC Finalizes Updated Guidance for Influencer and Consumer Review Programs

Perkins Coie on

The Federal Trade Commission (FTC) recently finalized updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides), which address the FTC’s latest thinking about how the...more

Katten Muchin Rosenman LLP

How Companies Are Calibrating Risk Tolerance to Implement AI Policies

Companies in all industries remain focused on implementing policies and training programs to govern employees’ use of generative AI (GenAI) tools. Meanwhile, early adopters with policies in place continue to evaluate and...more

Wilson Sonsini Goodrich & Rosati

Marketing in the Metaverse

The metaverse presents exciting new opportunities for brands to engage a new audience through interactive virtual environments and immersive experiences, including with virtual products that cross the digital divide. Many...more

Lerman Senter PLLC

Broadcasts, Advertising, and Promotions Related to the 2023 NCAA Basketball Championships

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The NCAA national men’s and women’s basketball tournaments will begin on March 12, 2023 and end with the national championships in early April. Broadcast stations often conduct promotions tied to these tournaments. The...more

Lerman Senter PLLC

Broadcasts and Promotions Related to the Super Bowl

Lerman Senter PLLC on

Super Bowl LVII (57) will be held on February 12, 2023 at State Farm Stadium in Glendale, Arizona. The NFL carefully protects its copyrights and trademarks. If your broadcast station plans to conduct promotions or contests...more

Weintraub Tobin

2023 IP Resolutions Start with a Review of IP Assets

Weintraub Tobin on

As 2023 commences, it’s time for companies to review and take stock of their intellectual property assets. This applies to companies that have never taken serious steps to protect intellectual property and companies that...more

Foley & Lardner LLP

Highly Evolved Intellectual Property Strategies for Protecting Consumer Products

Foley & Lardner LLP on

Product companies in the 21st century must be nimble and capable of fast execution. Competition has never been so fierce because of the proliferation of the global economy, including typical market competitors, former...more

K&L Gates LLP

Fashion Law Update - November 2021

K&L Gates LLP on

In this edition of Fashion Law, we look at the trends, emerging and evolving, within the retail, luxury goods and fashion sectors post COVID-19 around the world. In this edition, we focus on a few themes which include: ...more

Harris Beach PLLC

Don’t Put Borat on Your Billboards – And More I.P. Advice for Cannabis Companies

Harris Beach PLLC on

Why would a small cannabis dispensary choose to plaster the fictional character Borat on its billboard – without asking permission? This misjudgment resulted in a $9 million lawsuit; but it’s not an isolated incident. In...more

Baker Donelson

Have Your Cake and Own it, Too: Trademark and Branding Best Practices and Takeaways from a Dispute between a King Cake Baker and...

Baker Donelson on

King cakes are a staple of Carnival season, and when the season kicks off on Twelfth Night, in New Orleans, there is hardly a day that goes by without at least one king cake in the kitchen of every office, school, and home...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - March 2021

The March 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses fair use cases for photographs and three recent developments in the cannabis space. We also highlight recent accolades earned by Sterne Kessler's...more

Williams Mullen

Williams Mullen's COVID-19 Comeback Plan: Leveraging Your Existing IP & Previous Marketing Campaigns to Attract Customers

Williams Mullen on

IP attorneys Craig Mytelka and Alex Gabriel discuss how you can reinvigorate your business by raising its profile in a cost-effective manner. Topics include: • Auditing your existing IP portfolios, particularly trademarks...more

Farella Braun + Martel LLP

[Event] Strategies in a Budding Industry: IP and Online Considerations for Cannabis Companies - February 20th, San Francisco, CA

Cannabis businesses need to keep up with the constantly changing legislative landscape and the same brand protection and online requirements that impact any business. It is vital that businesses producing cannabis products,...more

Manatt, Phelps & Phillips, LLP

Honey Badger Makes Headlines in Ninth Circuit

The honey badger is having another round of fame, thanks to a new Lanham Act opinion from the U.S. Court of Appeals, Ninth Circuit. In January 2011, Christopher Gordon posted a video on YouTube titled “The Crazy Nastyass...more

Jaburg Wilk

When Social Media Takedown Notices Aren’t Enough

Jaburg Wilk on

Social media usage has exploded in recent years and has permanently transformed the way products and services are marketed and sold. Social media platforms include many different online destinations such as social networking...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Be Like Grumpy Cat

News recently hit the wires that Grumpy Cat Ltd., the company behind the Grumpy Cat Internet “person”ality, was awarded over $700,000 in a trademark and copyright infringement lawsuit. The defendant was a licensee who was...more

McAfee & Taft

Craft brewery startups: Early stage IP considerations

McAfee & Taft on

By all accounts, as we head into 2017, the craft beer industry will continue to experience tremendous growth. This is due to primarily to increasing consumer demand. Also, favorable legislation in some states should help fuel...more

Goulston & Storrs PC

Are You Ready for the Attack? Online Brand and Reputation Protection

Goulston & Storrs PC on

It starts with an inaccurate, possibly fake, online review. Then a post appears on a consumer complaint forum. Suddenly, there is a surge of false postings about your company on social media sites. Invariably, these anonymous...more

Jaburg Wilk

What should my company be aware of when launching a new website?

Jaburg Wilk on

Phoenix business law firm Jaburg Wilk's Intellectual Property attorney Maria Crimi Speth discusses various legal issues a company should be aware of when launching a new website....more

Sheppard Mullin Richter & Hampton LLP

Four Wheel Fashion

If you’ve ever wondered what the “lifestyle” of a Porsche driver looks like, look no further than Porsche Design’s latest fashion catalog. Twenty-three glossy pages of sleek leather jackets, modern business blazers, and...more

Morrison & Foerster LLP

Socially Aware: The Social Media Law Update -- Vol. 3, Issue 5 -- December 2012

In this issue of Socially Aware, our Burton Award-winning guide to the law and business of social media, we examine why social media marketing strategies should be concerned with clearing more than just copyrights; we revisit...more

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