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Parker Poe Adams & Bernstein LLP

Will Your Business's Marketing Tools Subject You to Third-Party Data Sharing Litigation?

It is challenging for businesses to maintain their competitive marketing edge while simultaneously reacting to ever-changing regulations on consumer data collection, usage, and sharing....more

Integreon

Navigating the World of Marketing Operations: Mastering Metrics

Integreon on

In today’s fast-paced, data-driven marketing landscape, success depends on a deep understanding of the numbers. Marketing operations teams play a crucial role in managing and analyzing metrics to drive effective...more

Legal Internet Solutions Inc.

2024 Challenges and Opportunities for Law Firms

As technology continually reshapes…everything…law firms are under mounting pressure to adapt. This adaptation is not only necessitated by advancements in technology like A.I., but also by an evolving workforce and, as always,...more

Legal Internet Solutions Inc.

One More Thing | Getting Nerdy About Data with Andrew Hutchinson

Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more

Legal Internet Solutions Inc.

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

Legal Internet Solutions Inc.

10 Essential Law Firm K.P.I.s for Measuring Firm Success

June 7, 2023 | Blog Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of K.P.I.s that can be used by marketing professionals. But first, what is a K.P.I.?...more

Good2bSocial

7 Disadvantages of AI in Law Firm Marketing

Good2bSocial on

AI is a hot topic that has the potential to revolutionize the way marketers work. That being said, many digital marketing professionals are a bit hesitant to dive right in. After all, when something seems too good to be true,...more

Copo Strategies + Law Firm Editorial Service

Your referrals are telling you a story. Are you listening?

The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm. Do you know who referred you the most potential new clients over the past year or two?...more

Good2bSocial

How Law Firms Can Set Up Google Analytics for WordPress

Good2bSocial on

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in order to improve your...more

Legal Internet Solutions Inc.

How to Develop a Website for a Law Firm

A well-designed website is the cornerstone of any digital marketing strategy. A website is a reflection on the firm and can bring in – or turn away – potential new business. Law firm websites are where your clients and...more

Legal Internet Solutions Inc.

What is an Outsourced C.M.O. And Why Your Law Firm Doesn’t Need One

It’s no secret that marketing is a critical component of any successful business. (Can I get an “AMEN”!?) And the most successful marketing leaders are empowered to make great things happen at their firms. Some law firms...more

Good2bSocial

7 Digital Marketing Skills Needed by Legal Marketers Today

Good2bSocial on

How can law firm marketers future-proof their marketing skills? What makes a great law firm marketer? Legal marketing is an ever-changing field, so it’s of the utmost importance that legal marketers ensure their skill set is...more

Legal Internet Solutions Inc.

News + Views + To Do’s Episode 3: Patrick Fuller

May 17, 2021 | News + Views + To Do's Interview Robyn: Hi everyone and welcome to LISI’s News + Views + To Do’s where we talk with legal industry professionals about what’s going on in their world, how they see our industry...more

Akin Gump Strauss Hauer & Feld LLP

Shoptalk 2019 - The Transformation of Retail on Full Display

“I sleep like a baby . . . I wake up every two hours crying.” - Jim Donald, President & CEO of Albertsons when interviewed at Shoptalk about how he deals with the pace of certain competitors. “The industry is in such a sea...more

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