News & Analysis as of

Digital Media Content Strategy Marketing

Weintraub Tobin

The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis

Weintraub Tobin on

Is traditional Hollywood facing an existential crisis? Deloitte’s 2025 Digital Media Trends report reveals a massive shift in how Gen Z and millennials consume content. Scott Hervey and Tara Sattler break down the data and...more

Good2bSocial

10 Tips to Drive More Web Traffic from Social Media

Good2bSocial on

In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more

Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

Good2bSocial on

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

Copo Strategies + Law Firm Editorial Service

Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)

Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more

Good2bSocial

Content Ideas to Boost Demand Generation for Law Firms

Good2bSocial on

Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

Furia Rubel Communications, Inc.

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

Omnizant

The Game-Changing Potential of Earned Media for Lawyers

Omnizant on

Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility reign supreme, earned media is a...more

Omnizant

OTT: Is It Time to Leverage This Form of Advertising?

Omnizant on

A new survey reveals that two-thirds of marketers plan to spend even more money on OTT (over the top) advertising in the future. OTT for attorneys can be highly effective, but many of the attorneys we work with do not have a...more

Copo Strategies + Law Firm Editorial Service

Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

Good2bSocial

9 Steps to a Successful Law Firm Website Marketing Strategy

Good2bSocial on

Many people confuse digital marketing with web marketing. Digital marketing is the science of promoting services using digital channels such as search engines, social media, websites, apps, etc. Law firm web marketing falls...more

Good2bSocial

How to Build an Online Law Firm Marketing Strategy

Good2bSocial on

Your future clients are almost certainly online, and that’s where they will look for your services. However, planning strategies to gain visibility online can be complex and even overwhelming. How can you create a digital...more

Nancy Myrland - Myrland Marketing & Social...

Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of...more

13 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide