Firm Leadership, Digital Media

Amplifying Law Firm Success Through the Strategic Impact of Newsletters

Stefanie Marrone Consulting on 9/20/2023

Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership, and business development....more

Web 3.0/Metaverse: How Will It Affect Legal Marketing?

Legal Marketing Association (LMA) on 7/7/2023

Marketing Manager Alice Simons interviews Julie Gurney, Director of Marketing at Benesch, and Lance Wyllie, CMO & Head of Growth at Lawcity.com, about their recent LMA session on Web 3.0 for law firms....more

How This Am Law 100 Firm Built Its Marketing Technology Stack

Legal Marketing Association (LMA) on 6/17/2022

Bill Turner, chief strategy officer, and Drew Hawkins, director of digital marketing, oversee marketing and communications efforts for the U.S. arm of the global law firm Womble Bond Dickinson (U.S.) LLP (WBD). Together, they...more

How to Create an Impactful and Authentic Pride Month Social Media Campaign for Your Company

Stefanie Marrone Consulting on 5/31/2022

Businesses of all kinds and sizes can get involved, raise awareness, and give back for Pride Month regardless of their budget or reach....more

CMO Kevin Iredell on the Digital Transformation of Law Firms — Passle Podcast

Passle on 7/2/2021

In this episode of the Passle podcast, Eugene McCormick is joined by Kevin Iredell, CMO at Lowenstein Sandler, to discuss technology and the transformation that legal businesses are currently undergoing. Eugene and Kevin...more

Examples of Legal Tech Innovation During COVID-19

Legal Marketing Association (LMA) on 6/10/2021

A look at the innovative strategies that legal marketers and service providers have created and how their ingenuity will impact the industry for years to come....more

Building Out Your Firm's Martech Stack and Planning Ahead

JD Supra Perspectives on 3/12/2021

The first in an ongoing series of posts on martech tools for law firms by Jacqueline Madarang, Associate Director of Marketing Technology, Blank Rome LLP....more

3 Ways to Increase Your Firm's Webinar Visibility & Registrations in 2021

JD Supra Perspectives on 12/3/2020

Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events....more

Marketing Under Lockdown – Leveraging Social Media to Maintain Visibility

Legal Marketing Association (LMA) on 10/15/2020

Gina Eliadis, director of marketing & business development at Goodell DeVries, recaps a recent LMA Mid-Atlantic webinar....more

Why Analytics Matter (and Why They Don't) - The Thought Leadership Project

JD Supra Perspectives on 8/28/2020

As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in...more

With Travel and Conferences Canceled, Shift to Podcasting to Build your Brand

JD Supra Perspectives on 4/15/2020

Ioana Good offers six tips for launching a podcast that keeps you and your firm visible when travel and in-person networking is a non-starter....more

Crafting Social Media Strategies That Connect, Engage, and Amplify Your Firm's Reach

Legal Marketing Association (LMA) on 4/8/2020

Ashley Hollingsworth explains a strategic approach to your firm's social content, for better engagement and extended reach....more

Video Killed the Radio Star - Now it Needs to Kill the Law Firm Client Alert

JD Supra Perspectives on 5/24/2019

Modernizing the client alert process is a great opportunity for a law firm to use technology to create a competitive advantage and differentiate itself from competitors....more

Data-Driven Decision Making for Content Marketing Success

JD Supra Perspectives on 2/28/2019

Key takeaways from a recent LMA Mid-Atlantic panel presentation on using data to focus your firm's content strategy, invesment, and successes....more

15 Content Marketing Strategy Best Practices for Law Firms of All Sizes

Stefanie Marrone Consulting on 2/28/2019

From Stefanie Marrone, fifteen ideas to take your content strategy to the next level....more

Recipes For Success From "You Don't Just Buy Tech, You Live It"

JD Supra Perspectives on 2/5/2019

We are all "tech people" now. Here's how to live and thrive with technology in your firm....more

How to Create a Law Firm Content Marketing Strategy That Gets Results

JD Supra Perspectives on 1/21/2019

Content marketing is an incredibly powerful tool for your law firm, but to get the most out of it, it's critical to have a documented strategy in place....more

10 Law Firm Social Media Myths Debunked

JD Supra Perspectives on 8/16/2018

Jennifer Simpson Carr and Gina Rubel on destigmatizing social media in law firm marketing....more

How to Use Holidays Throughout the Year to Drive Engagement on Your Firm's Social Media

Stefanie Marrone Consulting on 7/3/2018

Take full advantage of the many holidays that pop up throughout the year and build them into your social media strategy. Here's how and why....more

Yes, Storytelling Is Everything, But How Can Lawyers Actually Incorporate 'Story' Into Legal Analysis?

JD Supra Perspectives on 5/11/2018

Three easy ways lawyers can incorporate storytelling into their legal analysis and commentary for more compelling thought leadership....more

Law Firm Marketing in 2018 - LMA Tech West Q&A with Ryan King

JD Supra Perspectives on 1/19/2018

Are we entering a golden age for legal marketing?...more

Creating Brand Ambassadors For Your Firm on Social Media: How to Stay on Santa's Nice List

JD Supra Perspectives on 12/18/2017

The eleventh in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

Your Mobile Traffic is Growing: Here's What You Should Do About It [12 Days of Social Media #3]

JD Supra Perspectives on 12/6/2017

ALM's Molly Miller with a perspective on mobile consumers of legal content – what they’re reading when and why that’s important....more

How PR and 'Media Visibility' Are Increasing Opportunities for Law Firms in the Digital Age

JD Supra Perspectives on 10/27/2017

JD Supra's Carla Reiner with a perspective on how the increasing scope of media today is a golden PR opportunity for law firms and their thought leaders....more

5 Tips to Pioneer Podcasting at Your Law Firm

JD Supra Perspectives on 9/6/2017

Podcasting is a creative, user-friendly way to humanize your attorneys and share their knowledge 24/7. Here's how to launch yours....more

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