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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
JD Supra Perspectives

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

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Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

JD Supra Perspectives

Leadership and Beyond: Board Service as a Catalyst for Lawyer Development

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Board service provides a unique avenue for lawyers to expand their professional horizons. Lana Manganiello explains how....more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

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In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

JD Supra Perspectives

Client Focus and Successful Content Marketing – Office Hours Recap with Laura Hudson

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Paul Ryplewski shares thought leadership best practices in a recap of a recent conversation with friend, client, and legal marketer extraordinaire Laura Hudson....more

JD Supra Perspectives

Webinars & Online Events: Is Your Platform Optimal These Days?

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Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars....more

JD Supra Perspectives

The Dawn of Product Management in Legal

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The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

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Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

The Market Leaders Podcast

Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne

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In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the...more

Passle

Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast...

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The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome...more

JD Supra Perspectives

The Intentional Marketer as Driver of Intentional Marketing

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Intentional marketing revolves around purposeful actions that align with greater goals and objectives. It is about building deeper relationships – and trust –with clients and prospects as opposed to merely conveying messages...more

JD Supra Perspectives

Scott Love on How to Become a Rainmaker – The Thought Leadership Project

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Legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay Harrington and Tom Nixon on the Thought Leadership Project. Scott shares the many lessons he’s learned while...more

Stefanie Marrone Consulting

How to Elevate Small and Mid-Size Law Firm Marketing Beyond the Basics

Stefanie Marrone Consulting on

In a world where legal services are increasingly competitive, many law firms, particularly small and midsized ones, still lean on traditional, ‘small potatoes’ marketing strategies....more

The Market Leaders Podcast

Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal...

The Market Leaders Podcast on

In this episode of The Market Leaders Podcast, join host David Ackert and special guest Roy Sexton, Director of Marketing at Clark Hill Law, for a conversation that looks back at the industry trends that defined 2023, Roy’s...more

The Market Leaders Podcast

Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and Genuine Connection in Leading Others” with...

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In this episode of the Market Leader’s Podcast, Justin Portaz, Chief Marketing and Business Development Officer at Jenner & Block LLP discusses authentic leadership and its influence on firm culture. Tune in to hear about: ...more

Stefanie Marrone Consulting

How to Build Your LinkedIn Presence as a C-Suite Executive or Leader

Stefanie Marrone Consulting on

For C-suite executives and founders venturing onto LinkedIn, it’s important to remember that the platform is not just a networking site; it’s a powerful stage to solidify your thought leadership and expand your professional...more

JD Supra Perspectives

Leadership Lessons from Glenn Cunningham, After Five Years as Chair of the Global Interlaw Network of Law Firms

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JD Supra asked Glenn Cunningham what he learned after five years leading a global legal network. Here is what he had to say....more

JD Supra Perspectives

Is Your Content Skimmable or Skippable?

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Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more

The Market Leaders Podcast

Market Leaders Podcast Episode 86: “Exploring Business Development Synergies Across Industries” with Diane Paoletta

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In this episode of the Market Leaders Podcast, David Ackert welcomes special guest Diane Paoletta, Director of Marketing at Phillips Nizer. Diane has had a dynamic career, spearheading marketing and business development...more

JD Supra Perspectives

Remove the Term "Non-Lawyer" in Legal Settings for a More Inclusive Legal Profession

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The term "non-lawyer" needs to go. Rich Bracken and DeAnna Papedis explain....more

JD Supra Perspectives

How Law Firm Associate Professional Development and Marketing Can Be Intertwined

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Sheenika Gandhi shares practical tips on how lawyers can advance their skills while also setting up opportunities for marketing and business development....more

JD Supra Perspectives

Why Intentional Marketing Versus Traditional Marketing?

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Intentional marketing is the strategic approach that aligns your brand’s messaging with deliberate actions, programs, and purpose-driven efforts. Paula Zirinsky explains....more

The Market Leaders Podcast

Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont

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In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more

JD Supra Perspectives

Omaha: The Xs and Os of Business Development

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It’s game time. Rebecca Hnatowski recommends a few plays to add to your marketing & BD playbook this season....more

Stefanie Marrone Consulting

How to Turn Your LinkedIn Followers Into Actual Business

Stefanie Marrone Consulting on

Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more

Stefanie Marrone Consulting

Beyond Senior Attorneys: Making Business Development a Firm-Wide Effort

Stefanie Marrone Consulting on

While many believe that business development is primarily a responsibility of partners or senior attorneys, it’s essential to recognize that a team-oriented approach often yields the best results. Stefanie Marrone explains....more

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