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In-House Perspective › Marketing Perspectives

Read in-house counsel writing on issues of the day, including industry news and legal developments, relationships with outside counsel, legal service, and law practice matters. If you're a GC... more +
Read in-house counsel writing on issues of the day, including industry news and legal developments, relationships with outside counsel, legal service, and law practice matters. If you're a GC interested in writing for the series, contact news@jdsupra.com. less -
The Market Leaders Podcast

Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest...

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more

Lowenstein Sandler LLP

In the Room Where It Happens: A Conversation with Deirdre Stanley, Executive Vice President and General Counsel of The Estée...

Lowenstein Sandler LLP on

In this episode of “Real Talk,” the hosts talk with Deirdre Stanley, Executive Vice President and General Counsel of The Estée Lauder Companies, about her career: how she decided to go in-house, her role in the merger between...more

Firesign | Enlightened Legal Marketing

The Triple Threat Facing Generalist Law Firms, Part 2: Legal Tech

Firesign | Enlightened Legal Marketing on

The introduction of LegalMation should be a cautionary tale. With the haunting slogan “A Day’s Worth of Work in Two Minutes,” LegalMation uses IBM Watson artificial intelligence technology to automate litigation...more

JD Supra Perspectives

How Brand Development Increases the Value of Your Corporate Legal Department

JD Supra Perspectives on

Marketing and branding are terms typically not connected to legal departments. It's time to change this. ...more

JD Supra Perspectives

10 Business Development Tips for Attorneys

JD Supra Perspectives on

Ten easy-to-implement tips to enhance your business development efforts....more

JD Supra Perspectives

Enhancing Client Service Through Communication & Character - The CoachIN Podcast with Edward Bender, SCHA

JD Supra Perspectives on

Listen to Rich Bracken in this CLIENTSpeak conversation with Edward Bender, General Counsel & Executive Director of Regulatory Affairs with the South Carolina Hospital Association. Edward, a former attorney at a South...more

JD Supra Perspectives

Voice of the Client: 10 Ways to Achieve Alignment Between In-House and Outside Counsel

JD Supra Perspectives on

Gonzalo Ruiz, formerly of The Coca-Cola Company and Sony, with a perspective on the ideal working relationship between in-house and outside counsel....more

The Market Leaders Podcast

Using Gamification to Fuel BD Activity - Market Leaders Podcast with Lisa Simon

The Market Leaders Podcast on

Join David Ackert as he interviews Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie. Tune in to hear them discuss: - Lisa's approaches to structuring a program that encourages...more

JD Supra Perspectives

Q&A: Media Communications in Legal Marketing Today

JD Supra Perspectives on

Q&A between Dechert colleagues Adam Hopkins and Erin West; a conversation about the shape of PR in law firm marketing and BD today....more

JD Supra Perspectives

Investing in the Relationship: Making Legal Collaboration Work in 2018

JD Supra Perspectives on

In-house perspective: a competitive advantage for law firms may be the ability to collaborate instead of compete....more

Stefanie Marrone Consulting

What Do General Counsel Want From Outside Counsel? 9 Client-Focused Takeaways From the LMA NY GC Forum

Stefanie Marrone Consulting on

Stefanie Marrone offers a client-centric recap of the recent General Counsel forum hosted by the LMA in New York City. Includes actionable takeaways....more

Stefanie Marrone Consulting

How to Adopt a Client-Centric Mindset In Your Law Firm - 4 Client-Focused Takeaways From LMASE17

Stefanie Marrone Consulting on

Stefanie Marrone with client-focused highlights and takeaways for law firm leadership from this year's LMA Southeast conference....more

Legal Marketing Association (LMA)

Voice of the Client: Ama Romaine, General Counsel, Johns Hopkins University Applied Physics Laboratory

Legal Marketing Association (LMA) on

The LMA's ongoing 'Voice of the Client' series turns to Ama Romaine, GC at Johns Hopkins University Applied Physics Laboratory for in-house insights....more

JD Supra Perspectives

Duly Noted: What In-House Attorneys Want From Outside Counsel

JD Supra Perspectives on

Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

JD Supra Perspectives

Voice of the Client: Justin Ergler, Dir of Alternative Fee Intelligence & Analytics, GlaxoSmithKline

JD Supra Perspectives on

An inside perspective on the role of procurement in the legal buying process, the value business professionals play in client relationships and the importance of pricing and project management in law firms....more

JD Supra Perspectives

The In-House Perspective: 4 Law Firm Billing Best Practices

JD Supra Perspectives on

Here's the inside perspective on billing needs, as expressed by in-house counsel....more

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