Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings
This is the smartest $250 you’ll ever invest in your marketing
Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging - CMO Series REPRESENTS Podcast
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
All Modesty Aside for Just a Moment
Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands - Passle's CMO Series EP167
Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client Relationships - CMO Series Podcast RE-RELEASE
Are your personal LinkedIn posts driving away clients and referral sources?
Hsu Untied interview with Derek Zaba, Partner at Sidley
Hsu Untied interview with Ellisen Turner, Partner at Kirkland & Ellis
Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more
In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more
If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to evolution. And as we...more
Recently, I noticed an EXPLOSION of interest in my post from last year on the state of the legal industry, where we talked about relaxing because the industry was familiar with contractions. This is still true, but the word...more
It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more
Generative Artificial Intelligence, or GenAI, is allowing for efficiencies within companies and firms. These tools allow shortcuts by taking the first crack at summarizing documents, conducting research, creating marketing...more
Generative AI is poised to make a significant impact on the legal sector, enhancing the practice of law with innovative and efficient solutions. At Legalweek 2024, we explored the effects of this groundbreaking technology...more
“Culture eats strategy for breakfast.” – Peter Drucker We’ve all heard this famous admonition from the founder of management consulting, but what does it mean to us, today, in the legal world?...more
In my last two pieces, we navigated the intricate landscape of the 2024 law firm rate setting and broached the powerful bond between law firms and clients when discussing rates and value. Today, let’s venture into the future...more
In the competitive landscape of the legal sector, the right marketing strategies can set a firm apart. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving...more
Summary: Building a strategy focused on fast-moving topics like AI requires a different approach. Assumptions are quickly proven false, and new ideas are introduced, causing our priorities to change. ...more
The legal industry has been on the verge of either “ending as we know it,” or being forced to endure massive change, every five to ten years since at least the 1980’s. Consider some of the history:...more
The sky is falling! AI is taking the legal industry by storm and lawyers will soon be extinct! This was a common refrain amongst legal professionals in New York last week at the 2023 Legalweek conference. The good news? This...more
How will corporate law departments set themselves up for success in 2023? In partnership with ACEDS, IPRO surveyed 126 corporate law professionals to explore their perceptions on the key challenges their departments are...more
Forget size, age, awards, geography, even subject matter. Professors at Harvard Business School have deduced that there are really only four specific types of professional services practices … and that practitioners who...more
The legal industry is one of the last industries to jump on the digital transformation train, but the COVID-19 pandemic is pushing the legal industry to more readily accept tools that allow for more seamless remote processes....more