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Copo Strategies + Law Firm Editorial Service

You won't be successful with your thought leadership unless you do this

In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why the key to a successful thought leadership program is showing up and consistently producing content. About Wayne Pollock/the Law Firm...more

ClientsFirst Consulting

Don't be Content with Subpar Content: Five Content Marketing Best Practices

In the past, we have outlined eMarketing best practices, integrating your eMarketing system with other marketing technology, and even discussed using artificial intelligence in your email marketing strategy. However, if...more

ClientsFirst Consulting

Best Practices for Creating a Smarter Law Firm Content Marketing Strategy

What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right!...more

ClientsFirst Consulting

Seven Business Development and Marketing Success Strategies for Small and Mid-Size Law Firms

Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem. Staying informed about the latest trends and adopting effective strategies is crucial for these firms...more

Good2bSocial

15 Questions To Ask Your Potential Law Firm SEO Company

Good2bSocial on

SEO for Law Firms: 15 Questions to Ask When Hiring an SEO Company for Law Firms - Search engine visibility is critical. In an increasingly digital world, potential clients are likely to find your law firm by performing...more

Good2bSocial

Establishing LinkedIn Thought Leadership for Law Firms

Good2bSocial on

If you want to be seen as an expert in your space, LinkedIn is an important tool. One of the best ways to use this tool is to create proprietary thought leadership. Since LinkedIn is still the only business-first social...more

ClientsFirst Consulting

Four Ways to Get Lawyers More Engaged in Using Your CRM System

In law firms, time is money, literally, and everyone is incredibly busy leaving them with little or no time to regularly update or fully utilize the CRM system. Lawyers’ highly expensive time isn’t best spent entering or...more

Furia Rubel Communications, Inc.

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more

Firesign | Enlightened Legal Marketing

Why Clients Hate Your Content

Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more

ClientsFirst Consulting

12 Days of CRM: Day 12 - The Importance of Content Marketing

ClientsFirst Consulting on

On the 12th day of CRM Chris Kringle Fritsch explained to me the importance of content and email marketing! Content marketing is so important for any firm of any size. This importance is amplified due to the pandemic and...more

Legal Internet Solutions Inc.

What are the Five Steps to Creating a Marketing Plan for Your Law Firm?

Creating an effective marketing plan is essential to your firm’s success. It can generate awareness, educate prospects and clients, and drive new business to the firm. But crafting a marketing plan is more than adding all of...more

Copo Strategies + Law Firm Editorial Service

Don’t worry—you won’t give away your special sauce in your thought-leadership content

Your special sauce consists of more than the knowledge and wisdom you will display in your thought-leadership marketing and business development content....more

Good2bSocial

The Ultimate Guide to Law Firm LinkedIn Company Pages

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LinkedIn Company pages are a powerful way to connect with your audience and strengthen your firm’s reputation. The platform now has 810 million users, so it’s the perfect way for firms to expand their reach. With so much...more

Copo Strategies + Law Firm Editorial Service

Boost your law firm’s cross-selling efforts with thought-leadership content

Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts....more

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