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Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

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SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more

Good2bSocial

How To Build Credible Backlinks Through Guest Blogging

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When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important...more

Firesign | Enlightened Legal Marketing

Business is Booming, So Can I Stop Marketing? No, Not Really

You’ve been on your marketing game: communicating consistently, following up, executing with purpose. And it’s working. New matters are coming in, and your team is at (or over) capacity for the foreseeable future....more

Legal Internet Solutions Inc.

News + Views + To Dos - Lawyer + Content Creator

LISI’s own Communications Manager + Legal Content Writer, Julie Ackerman, joins host Taryn Elliott, Director of Client Success + Marketing, for the next installment of LISI’s News + Views + To Dos series....more

Good2bSocial

12 Tips on Marketing for a Law Firm

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If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Digital marketing in all its forms is essential to appealing to the...more

Copo Strategies + Law Firm Editorial Service

Behold the power of the Cumulative Effect of Content

Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content. We often tend to think about content marketing and thought-leadership marketing as a series of...more

Good2bSocial

A Guide to Marketing for Small Law Firms

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Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more

Good2bSocial

Marketing for Attorneys: The Ultimate Guide to Personal Branding

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The more active you hope to be online, the more important it is for you to have a personal brand established. Social media activities, various websites or online portfolios, blogging, and other digital efforts all contribute...more

Foley & Lardner LLP

Five Tips to Demystify Networking

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Networking requires energy and can feel “icky” at times, but putting it into practice in your daily life can increase your comfort and help you build connections with new people you meet....more

Good2bSocial

20 Tactics for Marketing a Law Firm

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Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s...more

Good2bSocial

First vs. Third-Party Cookies and Why Legal Marketers Should Care

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Almost everyone can agree that a freshly baked cookie’s buttery, sweet, and sometimes chocolatey aroma is intoxicating. In marketing, fresh “cookies” can be equally as satisfying, if not more, for your law firm’s prospect of...more

Bilzin Sumberg

Zoom Settlement Will Likely Mute Federal Class Action Lawsuit over Data Privacy

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After months of litigation, Zoom Video Communications has agreed to pay $85 million to settle a proposed class action pending in the United States District Court for the Northern District of California....more

International Lawyers Network

Technology has Changed How We Build Relationships. Lawyers, are you Ready?

We know and are comfortable with the idea that the legal industry is a business of relationships. Lawyers do good work, their clients talk about it (hopefully) and that brings them other clients. That’s the basic principle...more

Polsinelli

Privacy and Data Security: 2017 Year in Preview

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Few issues keep executives awake at night more than Privacy and Data Security. New regulations and threats alike are plentiful, varied, and evolving. The rate of change for cybersecurity and information governance continues...more

Zelle  LLP

Employment Law Navigator – Week in Review: November 2016 #3

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Last week, the EEOC released its 2016 Annual Performance and Accountability Report. In fiscal year 2016, which ended September 30, the agency won $482.1 million for workers and resolved 97,443 charges—6.5 % more than it...more

Morrison & Foerster LLP - Social Media

Social Links: IoT Causes Web Outage; YouTube Makes Endorsement Disclosure Convenient; NFL’s Social Media Policy Imposes Fines

The Internet of Things is apparently to blame for the Web outage that paralyzed the online world earlier this month. Justin Timberlake took down his “ballot selfie” from Instagram after Tennessee authorities made clear...more

Morrison & Foerster LLP - Social Media

Social Links: Yelp’s Communications Decency Act claim; Twitter loosens its character limit; building a Snapchat audience

The California Supreme Court agreed to hear Yelp’s case arguing that requiring the company to remove a one-star review of a law firm “creates a gaping hole” in the immunity that shields internet service providers from suits...more

Zelle  LLP

Employment Law Navigator – Week in Review: July 2016 #2

Zelle LLP on

Last week, former FOX News anchor Gretchen Carlson filed a sexual harassment suit against her boss, Roger Ailes. Ms. Carlson’s complaint makes a number of allegations, including quid pro quo harassment, and was filed against...more

Foley & Lardner LLP

Three Trending Topics in IoT: Privacy, Security, and Fog Computing

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Cisco has estimated that there will be 50 billion Internet of Things (IoT) devices connected to the Internet by the year 2020. IoT has been a buzzword over the past couple of years. However, the buzz surrounding IoT in the...more

Akerman LLP - HR Defense

The e-Workplace: Balancing Employer and Employee Rights

Facebook. Twitter. LinkedIn. YouTube. Blogs. Email. Texts. Social media and the “E-Workplace” have become a fact of life for all employers. Companies have learned that these social media sites can be powerful marketing tools,...more

Manatt, Phelps & Phillips, LLP

Advertising Law - July 2015

Try, Try Again: Lawmakers Reintroduce Do Not Track Kids Act - A group of federal lawmakers reintroduced the Do Not Track Kids Act, a bill to amend the Children’s Online Privacy Protection Act (COPPA), with some changes...more

Morrison & Foerster LLP - Social Media

Who Will Update My Status When I’m Dead?: The Biggest Social Media Platforms’ Policies on Deceased-User Accounts

It’s often said that, when it comes to regulating technology, U.S. laws aren’t up to speed. That includes U.S. trusts and estates laws, which, in many cases, do not say much about what happens to your digital assets after you...more

Manatt, Phelps & Phillips, LLP

Advertising Law - December 2014

SPECIAL FOCUS: Adding You to My Professional Network Emails May End Up Being Costly for LinkedIn as Publicity Rights Suit Moves Forward: A putative class action alleging that LinkedIn Corp. violated their right of...more

Morrison & Foerster LLP - Social Media

Status Updates - October 2014 #5

..Big Brother isn’t just watching. A single mother in upstate New York was surprised to find that she had a Facebook page in her name, complete with photos of her, her son, and her niece. She hadn’t actually set up the page....more

Foley & Lardner LLP

Entrepreneurs: The New Wave of Immigrants

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In the last ten years, the number of US companies started by foreign-born entrepreneurs has skyrocketed. From Google, Facebook, LinkedIn, Zip Car and Tesla, foreign-born founders created some of the most successful US...more

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