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Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.
JD Supra Perspectives

On Leadership, Personal Branding, and Content Strategy – ‘Office Hours’ Recap with Heather Morse

JD Supra Perspectives on

From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more

The Market Leaders Podcast

Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest...

In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read updates, analysis, and commentary published on JD Supra during August, 2024. Good work, smart folks....more

The Market Leaders Podcast

Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen

In this episode of the Market Leaders Podcast, David Ackert interviews Guest Chris Pullen, Head of Business Development at Kennedys. Chris shares his extensive experience spanning over thirty years in law, including a...more

JD Supra Perspectives

Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media

JD Supra Perspectives on

A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously. ...more

JD Supra Perspectives

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

JD Supra Perspectives on

Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

JD Supra Perspectives

A Go-to-Market Checklist for Midsized and Boutique Law Firms

JD Supra Perspectives on

Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read updates, analysis and commentary published on JD Supra during July, 2024. Good work, smart folks....more

JD Supra Perspectives

Leadership and Beyond: Board Service as a Catalyst for Lawyer Development

JD Supra Perspectives on

Board service provides a unique avenue for lawyers to expand their professional horizons. Lana Manganiello explains how....more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A looks at some of the most widely read news, analysis, and commentary published on JD Supra during June, 2024....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read updates, insights, and commentary published on JD Supra during May 2024. Good work, smart folks....more

JD Supra Perspectives

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

JD Supra Perspectives on

One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

JD Supra Perspectives

Successful Experience Management: It Takes a Village

JD Supra Perspectives on

The third in series of four articles about the successful implementation of Experience Management in a law firm, by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

The Dawn of Product Management in Legal

JD Supra Perspectives on

The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

Building a Product Roadmap on Your Experience Management Data Journey

JD Supra Perspectives on

Part one in a series of four articles about adopting and implementing experience management process and systems within your law firm....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read updates, analysis, and commentary published on JD Supra during April, 2024....more

The Market Leaders Podcast

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

JD Supra Perspectives

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

JD Supra Perspectives on

AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read updates, news, and insights published on JD Supra during March, 2024....more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

JD Supra Perspectives

Hiring Best-Fit Lawyers: Why AI Has Changed the Game on Firm Recruiting

JD Supra Perspectives on

Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more

The Market Leaders Podcast

Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

What's hot, what's trending right now – a recap of some of the most widely read news, analysis, and commentary published on JD Supra during the first month of 2024....more

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