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Baker Donelson

Baker's Trademark Developments of 2024

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2024 has been a busy year in all intellectual property. It has been especially busy in trademark law. Here are the top seven cases in trademark law to date....more

Foley & Lardner LLP

Gold Medal Intellectual Property: Copyrights and Trademarks at the Olympics

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With around 3 billion people tuning in to each Olympic Games, and Paralympic Games viewership on the rise, the Olympics are some of the most widely watched televised events in the world. Athletes are not the only focus of...more

Good2bSocial

Mastering Law Firm Website Design and SEO: Crucial Tips for Building a Compelling Homepage

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As a law firm, your homepage represents potential clients’ first impressions of your practice. Mastering the critical elements of homepage design can set your firm apart from the competition, attracting and converting...more

Whiteford

Understanding the Basics: What are Trademarks and Service Marks?

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In the realm of professional associations, establishing a strong and recognizable brand is crucial. Trademarks and service marks are essential tools that not only protect your association's brand but also enhance its...more

Firesign | Enlightened Legal Marketing

Starting Your Own Firm? Three Costly Marketing Mistakes to Avoid

Sitting square among the AmLaw 200 is Boies Schiller Flexner, a litigation boutique that not only boasts annual revenue of $246 million, but also is a role model for the aspiring entrepreneurs working in Big Law. It all...more

Partridge Snow & Hahn LLP

Choosing a Strong Trademark: The Foundation for Creating a Distinctive Brand

A “trademark” is any word, phrase, logo or design that identifies the source of goods or services. Trademarks are used to distinguish one’s products and services from those of another. The strength of a trademark depends on...more

Lathrop GPM

Licensor’s Fraud and Lanham Act Claims Survive Motion to Dismiss in Pennsylvania Federal Court

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A federal court in Pennsylvania granted in part and denied in part a licensee’s motion to dismiss the licensor’s breach of contract, fraud, and Lanham Acts claims. Westbrook Monster Mix Co. v. Easy Gardener Prods., Inc., 2024...more

Society of Corporate Compliance and Ethics...

Compliance reimagined: Mastering the art of branding

Compliance and branding. These concepts may seem initially unrelated, but they go hand in hand when creating a successful compliance program. Compliance refers to following rules and regulations set forth by governing bodies,...more

Omnizant

Investing in Brand Awareness as a Law Firm

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Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in brand awareness....more

Dunlap Bennett & Ludwig PLLC

What Are The Grounds For A Cease-And-Desist Letter?

If someone is hurting you or your business, one option is to send a cease-and-desist letter (also known as a “demand letter”). What is it, and what are the grounds for a cease and desist letter? This letter informs the...more

Fenwick & West LLP

Protecting Brands in the Age of AI

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The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By harnessing AI’s potential, businesses can accelerate the branding process by...more

Levenfeld Pearlstein, LLC

Intellectual Property Primer Series: Trademark Basics

A trademark can be any word, name, symbol, or device (such as a logo, picture, slogan, color, shape, sound, etc.), including combinations of these elements. The key function of a trademark is to identify and distinguish the...more

Saul Ewing LLP

X Marks The Spot

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Since Elon Musk announced his decision to remove the iconic bird logo and adopt "X", as Twitter's new logo (the "X Logo"), the rebranding decision has been the talk of the town. The rollout has prompted a barrage of reactions...more

Smart & Biggar

Federal Court’s decision in Energizer Brands, LLC v Gillette Company narrows test for depreciation of goodwill in comparative...

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Last week, the Federal Court of Canada issued its long-awaited decision in Energizer Brands, LLC v Gillette Company, 2023 FC 804. The case is noteworthy because it is a “comparative advertising” case, and one of only a few...more

Tucker Arensberg, P.C.

Should I get a Trademark for my Brand or Business?

A trademark can be any word, phrase, symbol, design, or a combination of these features that helps differentiate your goods or services from others. Businesses should consider seeking trademark registrations to protect their...more

Holland & Knight LLP

The Metaverse: Artistic Uses of Trademarks in Virtual Spaces

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The metaverse provides new opportunities to engross consumers in branded environments. A brand can, for example, produce an entire curated, virtual world for the consumer to explore. As a real-world analogy, such virtual...more

BakerHostetler

AD-ttorneys@law - August 2022

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Will Coppertone Get Burned for Its Labels? Consumer class action alleges sunscreens are all the same - It’s Not Much, But It’s Something - Through the years, Coppertone - the sun protection products brand owned...more

Omnizant

Simplification and Logo Debranding—Is It Time to Rethink Your Firm’s Logo?

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A logo is a bite-sized design with a super-sized responsibility. This tiny emblem must encapsulate your values, your services, and your firm’s brand identity in a simple design. But as times change and your firm grows, your...more

Weintraub Tobin

Trademark Protection and the Lawful Use Requirement

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Trademark law was developed to help protect a seller’s “brand” in connection with the marketing and labeling of products for sale to avoid “consumer confusion.” One rarely litigated aspect of trademark law is that the use of...more

Foster Garvey PC

Planning a Super Bowl- or Olympics-Themed Marketing Campaign? Quick Tips for Staying in Bounds and Avoiding Disqualification

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Super Bowl - With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by...more

Husch Blackwell LLP

Anatomy Of A Beer Label: Part II

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Aside from the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I post on COLAs, brewers should consider protecting the trademarks featured on their beer labels...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - July 2021: Bombing Atomically – Futura and the Future of Fluid Trademarks

This month, Google has celebrated July 4th, the start of the 2020 summer Olympics, and Ángela Peralta's 175th birthday, to name a few, through its iconic Google Doodles found atop the Google search page. Google is one of many...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - July 2021

[co-author: Richa Patel, Summer Associate] The July 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses fluid trademarks and the Cannabis Administration and Opportunity Act. Plus, check out the answer key...more

Holland & Knight LLP

Gmail to Use Verified Trademark Logo Badges to Combat Email Scammers

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In the face of the ever-growing threat of cyberattacks disguised in emails from phishers, impostors and other increasingly sophisticated security scammers, Google has launched a tool to allow organizations to fight back by...more

A&O Shearman

Propel: The branding and uniqueness of self-driving vehicles – an overview of design law

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In this installment of A&O’s podcast series on autonomous vehicles, NY partner Paul Keller interviews our own David Stone, the Global Head of Intellectual Property, and author of a leading textbook on EU design law. Listen as...more

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