News & Analysis as of September 20, 2024

Innovation

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Try Something New

Jaburg Wilk on 5/1/2023

Innovation and creativity are crucial for the growth and success of any business. Trying something new can help you and your businesses to stay relevant and competitive in the market. There are various ways to try something...more

How To Start a Law Firm Without a Plan or Budget - Day 12: You Can't Do It All

Casetext on 9/20/2019

Welcome to Day 12! Lawyers are a lonely lot. The loneliest, in fact. Today we’ll cover why that’s so harmful to you and your clients, and we’ll make a plan to avoid it....more

How To Start a Law Firm Without a Plan or Budget - Day 9: Use The Right Tools

Casetext on 9/17/2019

Welcome to Day 9! Remember back when Peter Drucker told us a business is all about innovation and marketing? We’ll get to marketing in the next two days, but today and yesterday are all about innovation — getting people...more

Design Thinking in Legal Marketing - Market Leaders Podcast with Molly Porter

The Market Leaders Podcast on 5/24/2019

Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Molly applies Design Thinking concepts to better connect...more

Law Firm Leadership: "But, This Is How We've Always Done It..."

JD Supra Perspectives on 11/26/2018

Firms that are not only surviving but thriving are thinking (and acting) outside the box, strategically. Three ways to innovate, by Jenna Schiappacasse. ...more

Two Old Economy Techniques Silicon Valley Uses to Innovate (And The Lesson for Law Firms)

JD Supra Perspectives on 10/5/2018

Innovators in legal should consider what companies like Proctor & Gamble taught designers at Apple, IDEO, Google and elsewhere. Lann Wasson with a perspective....more

Human-Centered Design and Business Development - LeftFoot Podcast with Cat Moon

JD Supra Perspectives on 7/6/2018

A Mindset of Curiosity and Empathy Today’s guest is Cat Moon, a practicing lawyer, educator and business leader with more than 20 years of experience in human-centered design, agile project management, strategic...more

In-House Perspective: Use Legal Products to Serve Clients, Create Relationships, and Drive Business

JD Supra Perspectives on 5/24/2018

Innovative value-added services provide a means to service clients and drive business when the traditional methods of outreach will not suffice. Here's how to plan your approach....more

5 Lessons for Law Firm Marketers from HubSpot's INBOUND 2017 Conference

JD Supra Perspectives on 10/4/2017

Conference notes from Stefanie Knapp, who recently attended HubSpot's INBOUND 2017 and offers thoughts about what such an event can teach legal marketers....more

Voice of the Client: Ama Romaine, General Counsel, Johns Hopkins University Applied Physics Laboratory

Legal Marketing Association (LMA) on 9/13/2017

The LMA's ongoing 'Voice of the Client' series turns to Ama Romaine, GC at Johns Hopkins University Applied Physics Laboratory for in-house insights....more

Duly Noted: What In-House Attorneys Want From Outside Counsel

JD Supra Perspectives on 6/1/2017

Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

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