News & Analysis as of September 19, 2024

Inside Story

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Approaching and Applying Client Service

Legal Marketing Association (LMA) on 12/2/2022

Q&A with two legal marketing industry professionals — Aubrey Hecker (Lathrop GPM) and Mollie Wilner (Lathrop GPM) — and Reginald Trueblood, a hospitality and service engagement consultant, in which they discuss client service...more

How to Navigate Legal Procurement - Market Leaders Podcast with Brian Colucci

The Market Leaders Podcast on 1/10/2020

Join David Ackert as he interviews Brian Colucci, Chief Business Development and Marketing Officer at Kilpatrick Townsend & Stockton LLP, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How...more

An Inside View on Legal Sales: The Client-Facing BD Role in Law Firms [Q&A]

JD Supra Perspectives on 9/18/2019

Answers a broad range of questions on the emerging, client-facing business development role within law firms....more

Stacking up for Sales: Optimizing Law Firm MarTech to Support Emerging, Client-Facing BD Roles

JD Supra Perspectives on 8/12/2019

Overview of an upcoming LMA Tech West interactive session about the technology that supports the emerging legal sales role....more

The Skinny on Legal Sales Roles? LSSO Raindance 2019 Recap

JD Supra Perspectives on 6/11/2019

A legal sales executive's role easily translates to added value for both internal and external clients....more

What Silicon Valley GCs Really Want From Their Attorneys

JD Supra Perspectives on 5/31/2019

A commitment to diversity and inclusion, a deep understanding of the product, company and risk profile, and an actual human being they can trust. Oh, and no memos....more

Legal Sales: It's All About the Details

JD Supra Perspectives on 12/5/2018

Jenna Schiappacasse with an insider's perspective on how best to prepare for a successful client-facing role at your firm....more

It's About the Client: Service is Personal - LeftFoot Podcast with Miller Canfield CEO, Michael McGee

JD Supra Perspectives on 2/22/2018

Our discussion with Michael McGee starts off with a point we can’t emphasize enough; it’s about the client. A client’s needs come first. Go beyond the legal deliverable and ease the concerns of the client. Get to know your...more

Law Firm Leadership: Realizing a New Vision for Client Development

JD Supra Perspectives on 12/6/2017

How partnering with a firm's marketing department created a vision for deeper client relationships - and led to new work. ...more

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

JD Supra Perspectives on 6/7/2017

It might have taken almost a decade to happen, but here it is....more

GC Survey Says: Among Law Firms, The Bar Remains Low for Key Client Service Differentiation

JD Supra Perspectives on 5/31/2017

A recent survey of Bay Area in-house counsel shows that law firms that implement value-added programs will differentiate themselves and increase profitability....more

How Law Firms Can Use a Teams Approach to Break Down Practice Group Barriers and Encourage Cross-Selling

JD Supra Perspectives on 5/8/2017

The transition from 'practice groups' to 'market segment teams' is about speaking the clients' language....more

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