News & Analysis as of September 19, 2024

Digital Media

+ Follow

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Enhance Your Law Firm’s Social Media Strategy: Creative Social Media Content Ideas for Every Platform

Stefanie Marrone Consulting on 6/26/2024

Stefanie Marrone shares some innovative post ideas to help you create a dynamic social media calendar for your law firm....more

Content Ideas to Boost Demand Generation for Law Firms

Good2bSocial on 3/22/2024

Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

Using Generative AI to Power Innovation in the Legal Sector: On Record PR

Furia Rubel Communications, Inc. on 1/22/2024

In this episode of On Record PR, Gina Rubel goes on record with Lydia Petrakis, Corporate Counsel and Digital Strategist at Microsoft, to discuss how generative AI is transforming the work processes of in-house legal teams...more

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

Furia Rubel Communications, Inc. on 1/9/2024

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

The Game-Changing Potential of Earned Media for Lawyers

Omnizant on 8/24/2023

Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility reign supreme, earned media is a...more

Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 7/19/2023

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Six ways law firms can stay out ahead of competitors’ content marketing efforts

Copo Strategies + Law Firm Editorial Service on 6/13/2023

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

How Important is the 'Personal' Section of Your Professional Bio?

JD Supra Perspectives on 4/11/2023

Nancy Slome with a perspective on why and how personal matters when, as an attorney, you are under consideration for a matter or case....more

Digital Marketing Takeaways from the Digital Summit – Kansas City

JD Supra Perspectives on 11/17/2022

Stephanie Dorssom shares an excellent collection of actionable takeaways for digital marketers from the recent Digital Summit conference in Kansas City....more

How Law Firms Can Use Lead Magnets to Get More Clients

Good2bSocial on 10/27/2022

A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a...more

Five reasons why your law firm should experiment with multimedia client alerts

Copo Strategies + Law Firm Editorial Service on 8/17/2022

Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts. For law firms, it’s time to give the good old trusty client alert an upgrade....more

This is the content corporate law firms should be creating in the metaverse

Copo Strategies + Law Firm Editorial Service on 6/14/2022

Corporate law firms should begin mapping out their metaverse content marketing plans or risk falling behind their competitors...more

Do You Really Need a Content Marketing Agency for Law Firms?

Good2bSocial on 6/9/2022

We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content isn’t going...more

20 Ways to Create a LinkedIn Post That Can Go Viral

Stefanie Marrone Consulting on 5/16/2022

How do you go viral on LinkedIn without trying too hard to go viral? Stefanie Marrone explains....more

How to Create a Successful Email Marketing Strategy at Your Law Firm

Stefanie Marrone Consulting on 5/12/2022

Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm. Here's how...more

Multimedia for Maximum Impact: Raising Law Firms’ Brand Awareness With Videos and Podcasts

Legal Marketing Association (LMA) on 5/6/2022

Prospective clients’ shortened attention span and changing expectations now demand that lawyers adopt more tech-savvy and consumer-friendly approaches to communication than a bylined article in a scholarly journal....more

[LEGAL MARKETING MOMENTS] Recent Changes In Social and Digital Media

Nancy Myrland - Myrland Marketing & Social... on 4/19/2022

(2 min, 41 sec) There are many changes and developments in content, social, and digital media on a regular basis. My goal is to wade through those and quickly bring you those that could be important to you. FYI: LinkedIn...more

How to Effectively Repurpose Your Webinar Content

Stefanie Marrone Consulting on 1/19/2022

Provide your audience with multiple ways to consume content while giving yourself more opportunities to reach prospects....more

Building an SEO Plan From the Ground Up

Legal Marketing Association (LMA) on 6/10/2021

If you do not have a large budget, you can still build a winning SEO strategy....more

10 Ways to Optimize Your Firm's Website for the Best User Experience

JD Supra Perspectives on 2/4/2021

There is something to be said for making a good first impression. From Robyn Addis at LISI, ten tips to make your firm's website count....more

Launch a Successful Podcast to Differentiate Your Law Firm

JD Supra Perspectives on 1/29/2021

Shania Jackson discusses key takeaways from an LMA presentation on how law firms can build a successful podcast program to align with their marketing plan and branding....more

Turning the Tables to Law Firm Video for Marketing and BD

Legal Marketing Association (LMA) on 1/27/2021

Toshi Bolton Nelson discusses how video can support multiple goals in your law firm, from communicating a firm's legal services, sharing knowledge of a firm’s legal professionals and delivering firm messages internally and...more

What a Law Firm LinkedIn Ad Campaign Looks Like

JD Supra Perspectives on 1/14/2021

Laura Toledo deconstructs what a successful LinkedIn ad campaign looks like at a law firm, with examples and a word about ROI....more

Zoom or Bust? 3 Lessons Learned to Improve Your Virtual Events Experience

Legal Marketing Association (LMA) on 12/18/2020

As we approach the end of the year, there are a few main lessons I’ve learned about driving attendance and engagement....more

3 Ways to Increase Your Firm's Webinar Visibility & Registrations in 2021

JD Supra Perspectives on 12/3/2020

Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events....more

59 Results

View per page

Page: of 3

Marketing Perspectives › Content Marketing › Digital Media

"My best business intelligence, in one easy email…"