News & Analysis as of September 25, 2024

Marketing Perspectives › CRM

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Spring Cleaning: Five Tips for Effective eMarketing & List Management

ClientsFirst Consulting on 3/21/2024

There is no denying that spring is the most wonderful time of the year. As flowers bloom and trees sprout with life, the spring season reminds us that there is no better time to hit the reset button on our eMarketing...more

[Event] 2022 Mid-Atlantic Regional Conference - October 12th, Washington, DC

Legal Marketing Association (LMA) on 9/12/2022

This year’s conference, “Forward,” will focus on how we move forward as individuals in our professions, and how we help our firms navigate the landscape ahead after one of the most transformational times in our history. Our...more

[Webinar] #EpicCRMFails Webinar Series Part 2: Epic Fails - and How to Avoid Them - January 27th, 11:30 am ET

ClientsFirst Consulting on 1/11/2021

Almost every law firm currently using CRM and other marketing and business development software is looking for ways to increase the ROI on these technology investments. In the pursuit of success with technology, sometimes...more

Marketing and Business Development Success in The New Normal - Part 3

ClientsFirst Consulting on 9/10/2020

Often people make an investment in technology without considering the totality of the resources they will need to succeed. Buying the software is the first cost....more

Marketing and Business Development Success in The New Normal - Part 2

ClientsFirst Consulting on 7/16/2020

While technology tools are incredibly valuable, they are only as good as the data they contain. Without good data quality you face a number of challenges including...more

Use Your Law Firm's CRM To Improve Client Experience and Grow Business

JD Supra Perspectives on 12/14/2017

The ninth in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

3 CRM Tips for Attorneys On How To 'Work' Relationships

JD Supra Perspectives on 8/30/2017

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

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