News & Analysis as of September 21, 2024

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

How to Craft a Forward-Looking Marketing and Business Development Strategy for Law Firms in 2024

Stefanie Marrone Consulting on 10/17/2023

Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more

The ChatGPT Blueprint: 5 Strategies for Marketing and Business Development Success

Legal Marketing Association (LMA) on 7/7/2023

Rebecca Edwards Hnatowski shares five smart ways to leverage ChatGPT to streamline your marketing and business development efforts....more

5 Tech Trends for Legal Marketers to Watch

Legal Marketing Association (LMA) on 10/12/2022

For firms seeking to digitally transform their operations across the client lifecycle, the answer lies not in the procurement of multiple, disparate applications that don’t talk to each other or that create fragmented data...more

5 Legal Marketing Predictions and Insights — Firm Leadership Q&A with Gina Rubel

JD Supra Perspectives on 7/7/2022

In this JD Supra exclusive, Gina Rubel shares her legal marketing predictions and insights – some of which may surprise you....more

How This Am Law 100 Firm Built Its Marketing Technology Stack

Legal Marketing Association (LMA) on 6/17/2022

Bill Turner, chief strategy officer, and Drew Hawkins, director of digital marketing, oversee marketing and communications efforts for the U.S. arm of the global law firm Womble Bond Dickinson (U.S.) LLP (WBD). Together, they...more

New Year, New Legal Focus: The Impact of Cryptocurrencies and Blockchain Law

Legal Marketing Association (LMA) on 1/27/2021

The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications....more

Successful Content Marketing During COVID-19 – 3 Takeaways for Legal Marketers

JD Supra Perspectives on 6/12/2020

Lance Godard with three strategic takeaways from a recent webinar on the state of law firm content marketing right now....more

Modern Law Firm Marketing: A Guide

Casetext on 8/30/2019

Your website is not the most important part of your marketing, and it’ll yield some of the slowest results. You should do it anyway. Crafting a good website – like all writing – forces you to think through big ideas. It’s...more

8 Key Law Firm Strategy Takeaways from the #LMA19 National Conference

JD Supra Perspectives on 4/16/2019

Rich Bracken offers key takeaways for legal marketing and BD professionals in his recap of the recent LMA National conference in Atlanta....more

15 Content Marketing Strategy Best Practices for Law Firms of All Sizes

Stefanie Marrone Consulting on 2/28/2019

From Stefanie Marrone, fifteen ideas to take your content strategy to the next level....more

How to Create a Law Firm Content Marketing Strategy That Gets Results

JD Supra Perspectives on 1/21/2019

Content marketing is an incredibly powerful tool for your law firm, but to get the most out of it, it's critical to have a documented strategy in place....more

5 Reasons Why Content Marketing Offers the Best ROI for Law Firms in 2019

JD Supra Perspectives on 12/13/2018

Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more

5 Fundamental Concepts to Bridge the Gap Between Business and Law

JD Supra Perspectives on 11/19/2018

Five fundamental business school concepts that enhance the practice of law....more

Designing the Future of Law Firm Marketing and Business Development: The 5 Stages of Design Thinking

JD Supra Perspectives on 10/9/2018

Primer for an upcoming workshop on how design thinking can impact law firm marketing and business development. ...more

3 Ways LinkedIn Navigator is a Powerful Business Development Tool for Lawyers

JD Supra Perspectives on 8/14/2018

"Like a CRM on steroids." JD Supra's Kara McKenna explains how lawyers and BD teams can unleash the networking and intelligence power of LinkedIn with the platform's Navigator offering....more

"I Get By With a Little Help From My Friends" - Survival Tips From the Front Lines of Legal Marketing

JD Supra Perspectives on 5/3/2018

Perspective, insight, and survival tips from a 'work in progress' on the front lines of legal marketing....more

3 Requirements of a Successful Law Firm Content Marketing Plan

JD Supra Perspectives on 3/2/2018

Don't mistake having the means to publish with having an audience....more

5 Lessons for Law Firm Marketers from HubSpot's INBOUND 2017 Conference

JD Supra Perspectives on 10/4/2017

Conference notes from Stefanie Knapp, who recently attended HubSpot's INBOUND 2017 and offers thoughts about what such an event can teach legal marketers....more

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

JD Supra Perspectives on 9/29/2017

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

How to Adopt a Client-Centric Mindset In Your Law Firm - 4 Client-Focused Takeaways From LMASE17

Stefanie Marrone Consulting on 9/27/2017

Stefanie Marrone with client-focused highlights and takeaways for law firm leadership from this year's LMA Southeast conference....more

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

JD Supra Perspectives on 9/13/2017

Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more

Why Your Law Firm Needs a Marketing Technologist

JD Supra Perspectives on 7/6/2017

A de facto Marketing Technologist job description, as written by one who has led the way....more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

JD Supra Perspectives on 6/14/2017

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

JD Supra Perspectives on 6/6/2017

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

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