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Marketing Perspectives › Law Firm Partners

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Hsu Untied (by Richard Hsu)

Hsu Untied interview with John Wayne Horton, Partner at Lowenstein Sandler

Hsu Untied (by Richard Hsu) on

An interview with John Wayne Horton, Partner at Lowenstein Sandler by Richard Hsu...more

The Market Leaders Podcast

Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest...

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more

Copo Strategies + Law Firm Editorial Service

Do this to prevent opposing counsel from using your thought leadership against your clients

Copo Strategies + Law Firm Editorial Service on

There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients. It’s not unusual for attorneys in certain legal practices...more

Stefanie Marrone Consulting

How Marketing to Other Lawyers Can Grow Your Legal Practice

Stefanie Marrone Consulting on

It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini

Hsu Untied (by Richard Hsu) on

An interview with Laurie McNamara, Partner at Wilson Sonsini by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

JD Supra Perspectives

Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media

JD Supra Perspectives on

A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously. ...more

JD Supra Perspectives

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

JD Supra Perspectives on

Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Scott Luftglass, Partner at Fried Frank

Hsu Untied (by Richard Hsu) on

An interview with Scott Luftglass, Partner at Fried Frank by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Eric Sibbitt, Partner at Paul Hastings

Hsu Untied (by Richard Hsu) on

An interview with Eric Sibbitt, Partner at Paul Hastings by Richard Hsu...more

JD Supra Perspectives

A Go-to-Market Checklist for Midsized and Boutique Law Firms

JD Supra Perspectives on

Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Copo Strategies + Law Firm Editorial Service

Six ways thought leadership can support your law firm’s strategic plan

Copo Strategies + Law Firm Editorial Service on

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Tim Best, Partner at Gunderson

Hsu Untied (by Richard Hsu) on

An interview with Tim Best, Partner at Gunderson by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Joe Meckes, Partner at Squire Patton Boggs

Hsu Untied (by Richard Hsu) on

An interview with Joe Meckes, Partner at Squire Patton Boggs by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Jeana Kim, Partner at Wilson Sonsini

Hsu Untied (by Richard Hsu) on

An interview with Jeana Kim, Partner at Wilson Sonsini by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Rich Hung, Partner at MoFo

Hsu Untied (by Richard Hsu) on

An interview with Rich Hung, Partner at MoFo by Richard Hsu...more

Stefanie Marrone Consulting

Why Every Business Professional Needs to Be on LinkedIn

Stefanie Marrone Consulting on

Stefanie Marrone explains why it has never been more important to be on LinkedIn and understand how it works....more

Stefanie Marrone Consulting

How Anyone Can Become a Better Public Speaker

Stefanie Marrone Consulting on

Stefanie Marrone shares some vital tips to help you become a strong(er) public speaker....more

Copo Strategies + Law Firm Editorial Service

Early bird thought leadership is a positioning cheat code

Copo Strategies + Law Firm Editorial Service on

When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more

Stange Law Firm, PC

Moving toward an exclusively digital marketing strategy

Stange Law Firm, PC on

An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive...more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

JD Supra Perspectives

The Write Stuff: How to be a Successful Thought Leader, with Attorney Mike Volkov

JD Supra Perspectives on

Paul Ryplewski shares a recap and key takeaways from a recent conversation with compliance attorney Mike Volkov focused on how thought leadership supports his firm's business growth and establishes him as an expert in his...more

Copo Strategies + Law Firm Editorial Service

Talk about philosophies — not just tactics — in your thought leadership

Copo Strategies + Law Firm Editorial Service on

Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Denny Kwon, Partner at Freshfields

Hsu Untied (by Richard Hsu) on

An interview with Denny Kwon, Partner at Freshfields by Richard Hsu...more

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