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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
The Market Leaders Podcast

Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest...

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more

JD Supra Perspectives

A Go-to-Market Checklist for Midsized and Boutique Law Firms

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Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

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In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

JD Supra Perspectives

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

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One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

JD Supra Perspectives

Successful Experience Management: It Takes a Village

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The third in series of four articles about the successful implementation of Experience Management in a law firm, by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

The Dawn of Product Management in Legal

JD Supra Perspectives on

The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

Building a Product Roadmap on Your Experience Management Data Journey

JD Supra Perspectives on

Part one in a series of four articles about adopting and implementing experience management process and systems within your law firm....more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

JD Supra Perspectives

Hiring Best-Fit Lawyers: Why AI Has Changed the Game on Firm Recruiting

JD Supra Perspectives on

Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more

The Market Leaders Podcast

Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell

The Market Leaders Podcast on

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They...more

JD Supra Perspectives

Capturing the Client Experience in AI

JD Supra Perspectives on

The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

Copo Strategies + Law Firm Editorial Service

The secrets of a prolific legal content creator - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

JD Supra Perspectives

Charting Paths to Inclusion: How Business Development Skills Drive Diversity in the Legal Profession

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The time is now for legal leaders to invest in and prioritize the cultivation of business development skills among their attorneys as an integral component of their diversity and inclusion strategies....more

The Market Leaders Podcast

Market Leaders Podcast Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and...more

JD Supra Perspectives

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

JD Supra Perspectives on

Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

The Market Leaders Podcast

Market Leaders Podcast Episode 73: “Cultivating a BD Mindset with Associates” with Katie Munroe

The Market Leaders Podcast on

Market leaders are skilled at finding opportunity in the places most people overlook. In this week's episode of the Market Leaders Podcast, Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder LLP, describes how she...more

Legal Marketing Association (LMA)

What Kept Law Firm Leaders Awake in 2022

Legal Marketing Association (LMA) on

Many law firms weathered the challenges of the COVID-19 pandemic well, and some even delivered stellar financial results for the 2021-2022 financial year. But 2022 took an unexpected turn...more

The Market Leaders Podcast

Market Leaders Podcast Episode 72: “Making an Impact in the Short-Term” with Maggie Garden

The Market Leaders Podcast on

We place a lot of stock in strong beginnings: the first 100 days of a presidency, the first 10 minutes of a film, the first impression we form when meeting a new person. A strong beginning sets expectations, and solidifies...more

The Market Leaders Podcast

Market Leaders Podcast Episode 71: “Differentiating the Firm in a Crowded Market” with Sadie Baron

The Market Leaders Podcast on

The traditional approach to law firm marketing lacks malleability and imagination. In other words, it leaves no room for teams to react to a fast paced and ever-changing market. Being slow to market and slow to pivot are not...more

JD Supra Perspectives

How to Take Client Service (and Business Growth) to the Next Level in 2023

JD Supra Perspectives on

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

Legal Marketing Association (LMA)

Not All Revenue Is Created Equal: Classifying and Prioritizing Client Tiers

Legal Marketing Association (LMA) on

Once clients are classified in this manner, firms and lawyers can ensure that they make the best use of their time and resources in serving them....more

JD Supra Perspectives

The Four Legal Sales Strategies

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Eric Dewey looks at four key selling situations for lawyers and law firms, and how to best approach each of them for success....more

JD Supra Perspectives

5 Legal Marketing Predictions and Insights — Firm Leadership Q&A with Gina Rubel

JD Supra Perspectives on

In this JD Supra exclusive, Gina Rubel shares her legal marketing predictions and insights – some of which may surprise you....more

JD Supra Perspectives

[Checklist] Questions to Understand the Business of a Potential Client

JD Supra Perspectives on

Having a strong understanding of your client's business, their operations, their industry, and their challenges is critical to becoming a trusted advisor. Not only does it enable you to better serve your client, but strong...more

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