News & Analysis as of September 21, 2024

Client Referrals

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

How Marketing to Other Lawyers Can Grow Your Legal Practice

Stefanie Marrone Consulting on 9/3/2024

It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more

Plaintiffs’ firms often make this one mistake when talking to referral sources

Copo Strategies + Law Firm Editorial Service on 11/14/2023

Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more

With thought leadership, size matters, but not the way you might think

Copo Strategies + Law Firm Editorial Service on 9/25/2023

Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom. Lawyers and other professional services providers...more

Five ways thought leadership can be a magnet for talent

Copo Strategies + Law Firm Editorial Service on 8/24/2023

The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more

Your thought leadership should talk to the clients you have today — and the ones you want tomorrow

Copo Strategies + Law Firm Editorial Service on 8/10/2023

If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more

In the era of AI content, credible content is authoritative content

Copo Strategies + Law Firm Editorial Service on 7/13/2023

In this emerging era of artificial intelligence and AI-generated content, credible thought leadership content will be authoritative thought leadership content. It’s becoming easier and easier to create content these days,...more

Your content has to compete against heavyweights. Here’s how to give it a fighting chance.

Copo Strategies + Law Firm Editorial Service on 5/31/2023

If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more

These 27 words were the worst legal content marketing advice we ever heard

Copo Strategies + Law Firm Editorial Service on 5/10/2023

Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create. I recently heard on a podcast what might have been the worst legal content marketing advice I ever heard. ...more

Go FULL TORTOISE when crafting your blog posts, bylined articles, client alerts, and other thought-leadership content

Copo Strategies + Law Firm Editorial Service on 4/24/2023

When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed. When attorneys decide to write a blog post, bylined article, or client alert regarding...more

Lawyers should be publishing THIS two-part December thought leadership series to reinforce their authority

Copo Strategies + Law Firm Editorial Service on 12/12/2022

What better way to show your clients and referrals sources that you are an authority regarding the area of law you practice or the industry you serve than to share your thoughts looking back at the previous year and looking...more

Thought leadership is a process, not a product

Copo Strategies + Law Firm Editorial Service on 10/25/2022

Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more

Tap these two never-ending sources of topics for legal thought-leadership marketing and business development content

Copo Strategies + Law Firm Editorial Service on 8/31/2022

Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content....more

Can Your Brand Be Too Premium?

Firesign | Enlightened Legal Marketing on 6/16/2021

It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases, the firm earned a reputation as a premium litigation boutique in its area of specialty....more

Lawyers, Here's One Easy Habit to Consistently Develop Client Relationships and New Business

JD Supra Perspectives on 1/9/2020

Julie Savarino explains how, in law firm business development, so often it is all about the follow up....more

Lawyers, Use a Sales Investigation Meeting to Make a Referral Pay Off

JD Supra Perspectives on 8/12/2019

Second in a four-part series by Mike O'Horo on how to make the most of law firm referrals....more

How Lawyers Can Stimulate Referrals From Every Matter

JD Supra Perspectives on 6/1/2018

Twelve questions that can turn a successful client matter into successful referrals....more

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