News & Analysis as of September 22, 2024

Today's Popular Updates

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

How Important is the 'Personal' Section of Your Professional Bio?

JD Supra Perspectives on 4/11/2023

Nancy Slome with a perspective on why and how personal matters when, as an attorney, you are under consideration for a matter or case....more

Ask the Expert: Technical SEO for Law Firms

Omnizant on 12/6/2022

As a leading marketing agency for attorneys, we spend a lot of time talking about SEO with legal professionals. Some elements of SEO are easier to explain — for example, why good, comprehensive content is important for your...more

Digital Marketing Takeaways from the Digital Summit – Kansas City

JD Supra Perspectives on 11/17/2022

Stephanie Dorssom shares an excellent collection of actionable takeaways for digital marketers from the recent Digital Summit conference in Kansas City....more

5 Tech Trends for Legal Marketers to Watch

Legal Marketing Association (LMA) on 10/12/2022

For firms seeking to digitally transform their operations across the client lifecycle, the answer lies not in the procurement of multiple, disparate applications that don’t talk to each other or that create fragmented data...more

How to Create a Successful Email Marketing Strategy at Your Law Firm

Stefanie Marrone Consulting on 5/12/2022

Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm. Here's how...more

How to Incorporate Two New LinkedIn Enhancements Into Your Branding, Networking, and Business Development Efforts

Stefanie Marrone Consulting on 4/22/2019

Stefanie Marrone with a look at two new LinkedIn features that further enhance connectivity on the world's largest professional networking platform....more

LinkedIn 101: How to Master Profile Basics & Build Your Professional Brand

Stefanie Marrone Consulting on 1/16/2019

Stefanie Marrone with a comprehensive guide to taking control of your digital reputation on the most important professional network today, LinkedIn....more

16 Easy Ways to Enhance Your Business Development, Social Media, and Branding Efforts in 2019

Stefanie Marrone Consulting on 12/31/2018

As the new year arrives, we get the opportunity to start fresh and add new activities to our marketing mix. Here are a few ideas to incorporate in 2019....more

The Secret Sauce to Effective Social Media Marketing for Lawyers and Law Firms

Stefanie Marrone Consulting on 6/15/2018

Do more than your peers and you will shine brighter. Here's how....more

"I Get By With a Little Help From My Friends" - Survival Tips From the Front Lines of Legal Marketing

JD Supra Perspectives on 5/3/2018

Perspective, insight, and survival tips from a 'work in progress' on the front lines of legal marketing....more

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

JD Supra Perspectives on 9/29/2017

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

JD Supra Perspectives on 9/13/2017

Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more

How to Write Client Alerts That Stand Out

JD Supra Perspectives on 9/5/2017

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

3 CRM Tips for Attorneys On How To 'Work' Relationships

JD Supra Perspectives on 8/30/2017

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

JD Supra Perspectives on 6/14/2017

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

JD Supra Perspectives on 6/6/2017

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Signal vs. Noise: 5 Takeaways for Law Firm Marketers From 2017 Survey on Digital and Content Marketing

JD Supra Perspectives on 5/31/2017

Meet your readers on their terms....more

Stop It With “Innovation,” Already

JD Supra Perspectives on 4/4/2017

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

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