Marketing Perspectives, Professional Networking, Thought Leadership

Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders - CMO Series...

Passle on 2/20/2025

In honor of Black History Month, we’re revisiting meaningful conversations with Black professionals in legal marketing to celebrate their expertise, contributions, and the lasting impact they've made on the industry. We hope...more

No one talks about this hidden benefit of regularly producing thought leadership

Copo Strategies + Law Firm Editorial Service on 2/19/2025

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Want to produce better thought leadership in 2025? Be a social media lurker

Copo Strategies + Law Firm Editorial Service on 1/16/2025

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on 12/23/2024

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Avoid these 4 mistakes when making your 2025 predictions

Copo Strategies + Law Firm Editorial Service on 12/17/2024

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Want to outflank your competitors? This is the two-part series you should be publishing in December.

Copo Strategies + Law Firm Editorial Service on 12/3/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more

[Podcast] Women @ RopesTalk: Conversation with Veronica Lei, Eli Lilly

Ropes & Gray LLP on 11/13/2024

On this episode of Women @ RopesTalk hosted by health care and data partner Christine Moundas, litigation & enforcement partner Sarah Walters is joined by Veronica Lei, the associate vice president and assistant general...more

Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass

Passle on 11/13/2024

Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to achieve online success with a leaner approach. Charlie Knight welcomes Karen Wilcox,...more

Five ways thought leadership is a buyer’s remorse elimination tool

Copo Strategies + Law Firm Editorial Service on 10/23/2024

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence

Passle on 10/9/2024

In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group to guide us through...more

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on 8/21/2024

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Four ways your thought leadership is a compounding asset

Copo Strategies + Law Firm Editorial Service on 7/31/2024

Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more

Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services - Passle's CMO Series Podcast EP148

Passle on 7/16/2024

Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust. In this episode of the Passle CMO Series Podcast, Cam Dobinson explores these intricacies...more

All thought leadership boils down to these two words

Copo Strategies + Law Firm Editorial Service on 6/27/2024

Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

Here's how thought leadership content greases your business development skids

Copo Strategies + Law Firm Editorial Service on 6/5/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development...more

Six ways thought leadership can help you secure speaking engagements

Copo Strategies + Law Firm Editorial Service on 5/21/2024

Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more

Law Firm ILN-telligence Podcast | Episode 91: Amanda Schneider | Epstein Becker Green

International Lawyers Network on 5/15/2024

Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more

Four tips for converting webinars into thought leadership articles people will actually read

Copo Strategies + Law Firm Editorial Service on 5/9/2024

Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more

Your clients’ (and referral sources’) industry jargon is their love language

Copo Strategies + Law Firm Editorial Service on 4/18/2024

Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more

The benefits of using thought leadership as “after hours” client advocacy

Copo Strategies + Law Firm Editorial Service on 4/9/2024

Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more

Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success - Passle's CMO Series Podcast

Passle on 4/2/2024

Training and developing the next generation of lawyers is a key driver for a firm’s long-term success. Investing in new talent is often overlooked, but today we have the pleasure of sitting down with Sheenika Gandhi, Chief...more

Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market - Passle's CMO Series Podcast

Passle on 3/26/2024

The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are...more

May I Inquire? The Michael Silver pLAWdcast - Episode 5 - Neil Brown (The Poynter Institute)

Shutts & Bowen LLP on 3/5/2024

Episode 5 of the pLAWdcast features guest? Neil Brown?, President of The Poynter Institute. Michael discusses the history and mission of Poynter, as well as journalism training, media literacy, and the future of the news...more

Build better bonds with these five groups of people by co-authoring thought leadership with them

Copo Strategies + Law Firm Editorial Service on 3/5/2024

Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business. I am constantly pushing the attorneys I ghostwrite...more

Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch

Copo Strategies + Law Firm Editorial Service on 1/10/2024

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more

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