Building a law firm through 100K social media followers - Legally Contented podcast
This lawyer's podcasts nurture his referral relationships and build his brand - Legally Contented podcast
[LEGAL MARKETING MOMENTS] Can Your Personal Brand Hurt Your Firm's Brand?
What is a Personal Brand & Why You Should Care
Big Law attorney strategically builds her personal brand - Legally Contented Ep. 9 - Sarah Sawyer
Olga Mack on building her personal brand (and the future of law) - Legally Contented Ep. 3
Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing - Passle's CMO Series Podcast
[EP. 56] Branding vs. Positioning: What Is The Difference and Do You Need Both?
056: Branding vs. Positioning: What Is The Difference and Do You Need Both?
If you’re an artist, creative person, or content creator (and who isn’t these days?), or you work on the creative side of brand marketing, you probably have some pre-existing assumptions about whether and when you can use...more
Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more
Social media continues to grow at an extraordinary pace. Companies regularly introduce new social media platforms to the marketplace and seek new ways to utilize such platforms to advance their businesses. At the same time,...more
Generative AI is creating previously unimaginable possibilities for influencers and brands to engage with consumers. Rather than merely posting on social media, influencers will be able to utilize AI to have two-way...more
Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more
While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied broadly, can provide an effective and consistent framework for law...more
Similar to its patent and copyright-focused counterparts, “trademark troll” is a negative moniker that refers to people who register for a trademark in bad faith, meaning they have no lawful intention to use the mark in...more
Let’s talk about building your brand within your firm, and what you might want to think about in order for that effort to go as smoothly as possible. Let’s say you are a practicing lawyer within the firm and it’s important to...more
On June 14, Governor Greg Abbott signed into law Texas’ name, image, and likeness (NIL) bill, which had previously been approved by both the Texas Senate and the House of Representatives. The bill will allow collegiate...more
'Tis the season of making resolutions for the new year, and there are undoubtedly many goals you’re considering to make 2020 a successful year. While you're making your list, and checking it twice, here are the top three...more
Retailers generally appreciate that their brands are among their most valuable assets. But it can be challenging for them to know how current trademark law will affect their selection, registration, and enforcement of those...more
In last week’s election, California voters passed Prop 64, which means recreational marijuana can be sold and used by persons over 21 within the state. But don’t get excited about the gold rush just yet. Recreational...more
As I frequently mention in my articles, trademark law is a much more prevalent part of the average person’s life than they realize. We are surrounded by the trademarks of numerous companies every time that we step outside, or...more