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Embrace the Challenge – Five Career Tips for Legal Professionals from Firm CMO Sheenika Gandhi

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Paul Ryplewski shares a recap from his recent 'Office Hours' conversation with Sheenika Gandhi, LMA board member and CMO of Los Angeles-based law firm Greenberg Glusker....more

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How Law Firm Associate Professional Development and Marketing Can Be Intertwined

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Sheenika Gandhi shares practical tips on how lawyers can advance their skills while also setting up opportunities for marketing and business development....more

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How to Use Automation to Leverage JD Supra's 'Reader Reports'

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In-house perspective on using JD Supra Reader Reports from Laura Toledo, Communications and Marketing Manager at Nilan Johnson Lewis....more

Legal Marketing Association (LMA)

5 Tips for Law Firm Business Development in the 'New Normal'

Written originally for the LMA Mid-Atlantic Region Newsletter by Lisa Rory and Sarah Abreu, business development managers at Venable LLP....more

Furia Rubel Communications, Inc.

How To Differentiate Yourself and Your Law Firm as a Legal Marketer with Heather Morse: On Record PR Episode 3

How do you differentiate yourself in the legal marketing field? What benefits and innovation to thinking and the practice of law can you offer your clients? In this episode of On Record PR, join the conversation as host...more

JD Supra Perspectives

3 Key Ways a Legal Sales Professional Adds Value in Prospecting

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Jenna Schiappacasse with three ways a legal sales professional can add value to her firm's prospecting process....more

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Marketers, Prove Your Value to Firm Partners with Data

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When you are able to back up your opinions with data, then even lawyers have a hard time arguing....more

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Startup Legal Marketing: Lessons Learned Running a Small Firm Marketing and BD Department

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Smart takeaways from the 'Startup Legal Marketing session presented by Sheenika Gandhi at LMA Atlanta 2019....more

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My Rules of Three for Busy Executives

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Samantha McKenna on how to keep a balance to accomplish what needs to be done while protecting the time we have in the office....more

Stefanie Marrone Consulting

Positioning Yourself for Success - Leadership and Management Advice from Top Law Firm CMOs

Stefanie Marrone recaps a recent LMA webinar in which law firm CMOs discuss best practices, challenges, and successes from the trenches....more

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The Impact of Variation

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Global Chief Talent Officer at Dentons, Jay Connolly, with a perspective on the power of using variation to re-engage, inspire, and innovate....more

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The Language Barrier: How to Help Lawyers Listen Actively and Communicate Strategically

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As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more

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Marketing Perspective: How to Pitch Partners on a New Initiative

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Marketers need to prepare for our own internal pitches with the same thought and care that we ask our lawyers to give to their own BD pitches. Here's how....more

Stefanie Marrone Consulting

11 Ways to Strengthen Your Existing Relationships Today and Bring in More Business

Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more

JD Supra Perspectives

Legal Marketer to Client Service Professional: Three Tips for Making the Switch

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From Jenna Schiappacasse, three actionable takeaways for firm marketers considering a transition from internal to external client efforts....more

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Legal Marketers: Lead, Champion, Demand, Fail ... And Strive To Be Forgotten

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Marketer and BD manager Jenna Schiappacasse draws inspiration from Abby Wambach's 2018 commencement address to the woman of Barnard....more

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"I Get By With a Little Help From My Friends" - Survival Tips From the Front Lines of Legal Marketing

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Perspective, insight, and survival tips from a 'work in progress' on the front lines of legal marketing....more

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No One Owes You Anything: How To Transition from 'Doer' to Leader in Law Firm Marketing

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Transitioning to a new role change within the same firm is not an easy task, and growing and rebranding oneself among those who have already decided how to define you is even more of a challenge. ...more

JD Supra Perspectives

Matchmaker, Matchmaker: How Law Firm Marketing Is a Relationships Game

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Jenna Schiappacasse with a thoughtful reminder: In an increasingly commoditized business, remembering that this is a people game is paramount....more

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11 Writing Tips to Engage & Keep An Audience (From Thought Leaders Who've Done It)

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Eleven insights and action tips and being known for your writing, from recipients of JD Supra's 2018 Readers' Choice Awards....more

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3 Ways Attorneys Can Generate Business Development Leads With Their Speaking Gigs

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How to turn a simple speaking engagement at your favorite trade association conference into an effective and (hopefully) lucrative mechanism for generating qualified business development leads....more

The Market Leaders Podcast

Mentoring a Marketing Department to Success - Market Leaders Podcast with Trish Lilley, Fox Rothschild LLP

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss: - How Trish...more

JD Supra Perspectives

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

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Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more

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How to Write Client Alerts That Stand Out

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Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

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3 CRM Tips for Attorneys On How To 'Work' Relationships

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How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

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