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Copo Strategies + Law Firm Editorial Service

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

Copo Strategies + Law Firm Editorial Service

Want your thought leadership articles to be read? Spend more time on THIS

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Copo Strategies + Law Firm Editorial Service

Want to produce better thought leadership in 2025? Be a social media lurker

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

Copo Strategies + Law Firm Editorial Service

Avoid these 4 mistakes when making your 2025 predictions

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Passle

Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass

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A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together they create a synergy that enhances the firm’s reputation and market reach. In this...more

Passle

Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services...

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A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell, and Chris Eatherton, Head of Digital Marketing at AlixPartners, who will share their...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is a potent client service tool you didn't know you had

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

Copo Strategies + Law Firm Editorial Service

Science can't clone you, but your thought leadership content can

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more

Copo Strategies + Law Firm Editorial Service

All thought leadership boils down to these two words

Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is a process, not a product

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. ...more

International Lawyers Network

Law Firm ILN-telligence Podcast | Episode 91: Amanda Schneider | Epstein Becker Green

Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more

Copo Strategies + Law Firm Editorial Service

Four unexpected lessons about writing that lawyers can learn from cake decorating competitions

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing...more

Passle

Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140

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“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

Copo Strategies + Law Firm Editorial Service

The burden is on YOU to keep the readers of your content engaged

When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more

Passle

Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development - Episode 126 of Passle's CMO...

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Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to...more

Slipcase

In 2023, truth, proof, and people are the three key pillars of successful content

Slipcase on

The new report from communications consultancy Omnia Partners and data sourced from news aggregator Slipcase analyses the key elements of what makes content stand out: Users are turning increasingly to content from...more

Good2bSocial

5 Key Strategies to Leverage Threads for Legal Marketing

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Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of strategies to leverage threads the curve...more

Copo Strategies + Law Firm Editorial Service

Three ways lawyers realize an ROI when they collaborate with an outside writer (one of which is GUARANTEED)

When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more

Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms often make this one mistake when talking to referral sources

Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more

Copo Strategies + Law Firm Editorial Service

Thinking about hiring a ghostwriter? Make sure they’ll also be a ghost thinker.

The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more

Good2bSocial

Podcast Episode 193: Let Your Geek Flag Fly

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA...more

Omnizant

The Game-Changing Potential of Earned Media for Lawyers

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Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility reign supreme, earned media is a...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership can be a magnet for talent

The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more

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