Hsu Untied interview with John Wayne Horton, Partner at Lowenstein Sandler
Welcome Trevor Salter: A Deep Dive Into Financial Services Transactions — Payments Pros Podcast
Hsu Untied interview with Casey McCracken, Partner at Gibson Dunn
Hsu Untied interview with Jason Hirsch, Partner at Nixon Peabody
Hsu Untied interview with David Niemeyer, Partner at Skadden
Hsu Untied interview with Lily Zhang, Partner at Jones Day
Hsu Untied interview with James Abe, Partner at Alston & Bird
Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini
Hsu Untied interview with Scott Luftglass, Partner at Fried Frank
Hsu Untied interview with Eric Sibbitt, Partner at Paul Hastings
Hsu Untied interview with Joe Meckes, Partner at Squire Patton Boggs
JONES DAY TALKS®: Exploring Law Firm Opportunities as a First Generation Law Student
Hsu Untied interview with Christine Wong, Partner at MoFo
Hsu Untied interview with John Bostic, Partner at Cooley
Hsu Untied interview with Jeana Kim, Partner at Wilson Sonsini
Hsu Untied interview with Giri Pathmanaban, Partner at Latham
Hsu Untied interview with Ben Roth, Partner at Wachtell Lipton
Hsu Untied interview with Rich Hung, Partner at MoFo
Hsu Untied interview with David Elihu, Partner at Quinn Emanuel
Hsu Untied interview with Kristin Snyder, Partner at Debevoise
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more
Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more
I recently had the opportunity to participate in a podcast with Deirdre Breakenridge for her Women Worldwide series, discussing how to build unbreakable bonds. One of the questions she asked me to think about in advance of...more
Do not just attend an event - attend with purpose. To go with purpose means setting goals. Clearly, you want to enjoy your time but you hope to have ROI too. Look ahead to see what you need to accomplish before, during,...more
When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts? Do they target their advertising to other professionals? In other words, do they advertise to...more
From left: Alycia Sutor, Jim Durham, Mark Greene, Adam Stock [I love these people] At #SMMW18 with Jen Lehner This year, I spent some time with my mostly online (now offline, too) friend, Jen Lehner, of Jen Lehner Media, LLC....more
About this time of year, the articles encouraging you to begin thinking about your 2018 marketing and business development plan are plentiful. Similar to when the stores start decorating for the holidays in October, it...more
During the early days of the Roman Empire, the Romans lost a war. They lost because they couldn’t support and resupply their armies out in the marshlands between Rome and their allies in Capua. Thirty years later, hostilities...more