Deep Space 9 – Episode 28: Analyzing the Changing Face of Evil
CMO Series Live 2025: An Exclusive Preview with Natasha Sandamas - Passle's CMO Series Podcast
Law School Toolbox Podcast Episode 496: The Early BigLaw Recruiting Timeline (w/Sadie Jones)
Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings
Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders - CMO Series REPRESENTS
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Law School Toolbox Podcast Episode 488: The Second Semester Job Hunt (w/Sadie Jones)
Hsu Untied interview with Ryan Malloy, Partner at MoFo
Hsu Untied interview with James Huie, Partner at Wilson Sonsini
Want to outflank your competitors? This is the two-part series you should be publishing in December.
Hsu Untied interview with Eva Yin, Partner at Wilson Sonsini
Hsu Untied interview with Joanna Hubberts, Partner at Cooley
Hsu Untied interview with Victoria Smith, Partner at Squire Patton Boggs
Hsu Untied interview with Andrew Skale, Partner at Mintz Levin
Hsu Untied interview with Christine Woodin, Partner at Hueston Hennigan
Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
Hsu Untied interview with Chris Bowley, Principal at Fish & Richardson
Law School Toolbox Podcast Episode 478: Quick Tips -- LinkedIn Best Practices for Law Students
Marketing Minute Video with NP Strategy: How to Reach More of the Right People on LinkedIn
Hsu Untied interview with Olga Berson, Partner at Morgan Lewis
When it comes to recruitment, being proactive isn’t just a strategy—it’s an art. Getting ahead of recruitment challenges allows you to control the quality of candidates you receive. However, many HR professionals miss out...more
At industry conferences, look past the main stage for sources of thought leadership inspiration. When attorneys attend industry conferences, it is not unusual for them to draw inspiration for future thought leadership...more
We had a great time at the ABA Business Law Section M&A Committee Meeting in beautiful Laguna Beach. It was a nice way to wrap up January with some warm weather and interesting discussions on new developments and predictions...more
My January did NOT roll in with gusto, making me feel all fresh and new and like I could tackle the world. Instead, I’m dealing with an elderly dog with glaucoma, dementia, arthritis, and a new diagnosis of a bulging disc...more
2023 has been another interesting year in the eminent domain world. We’ve reported on some interesting court decisions, we’ve seen funding make its way to some critical infrastructure projects in California and changing...more
Over the past decade, there has been substantial transformation within the legal industry, but it has not been at rapid speed. The 2023 CLOC Global Institute asked the question: will this year be different due to all the hype...more
We are now only a few weeks out from the inaugural Fund Finance Association 2023 Global Leadership Summit, which will bring together sponsors, borrowers and their advisers for what promises to be an interesting and productive...more
I just got back a few weeks ago from the Legal Marketing Association annual conference. This year it was in Hollywood, Florida. We had about 1100 attendees, which is up from the pandemic because last year there were about 850...more
We’re going through a very interesting time with regards to business development and networking, and whether or not we should be doing that online or in person. I think we need to have a conversation about what has changed in...more
You’ve attended the Legal Marketing Association’s largest conference of the year. What do you do with all of those contacts you made as a result of your networking and all of that information that you gathered?...more
Okay, you planned to go to an industry conference to do some much-needed networking. You had high hopes of meeting new people, securing some leads for exciting work, and establishing yourself as a thought leader in the...more
Coronavirus. The hot topic on everyone’s mind at the moment (unless you’re in the US and then it’s pretty evenly split between politics and germs). I almost hate to join the fray and discuss it, but with so many events being...more
None of us are perfect networkers/relationship builders. Yes, it seems to come more easily to some than to others, but it’s not an exact science. For the most part, it’s an ever-adapting process that we’re constantly...more
There are only a few weeks left in the year, and although conferences are winding down, you may be planning your 2020 calendar already (or getting in a few last networking opportunities!). Even when you’re an old hand at...more
We’re at a point in the evolution of the legal industry where, despite all the teleconferencing, remote presence, and digital collaboration tools on hand, it’s more important than ever for people to come together in person. ...more
When having unique events to promote your business, I think you need to make it memorable because I’ve been to too many forgettable industry events. Creating lasting memories helps your business because people end up...more
When I was a synagogue vice president, I came up with new ideas for events because the old events that the synagogue kept on running attracted the same crowd over and over again. For the Friday night dinner, they would offer...more
The genesis for That 401(k) Conference can be traced to two things: 1) my experience at other 401(k) events and 2) my experience of running events for my old synagogue....more
Networking is not an easy task, which is one of the reasons that we discuss it so frequently here on Zen. Since I’m spending this week with my lawyers in Milan, facilitating their networking efforts at our Annual...more
As A Plan Provider, How You Can Think Outside the Box. You have to be creative. Being a retirement plan provider isn't easy and one of the reasons it isn't easy is because it's so competitive. As I always say, there is...more
I was speaking to one the best 401(k) marketing gurus out there and when talking about my idea for a national conference, he told me that he warns smaller plan providers about how many conferences they attend. I agree because...more
Finally, it has happened. You have reached the stage in your career that others want to hear from you and learn what you know in your area of expertise. You have been invited to speak at a conference. What now? Originally...more
Do not just attend an event - attend with purpose. To go with purpose means setting goals. Clearly, you want to enjoy your time but you hope to have ROI too. Look ahead to see what you need to accomplish before, during,...more
Having worked the intellectual property conference circuit for more than 12 years, I am frequently reminded of the apt Bon Jovi lyrics: “It’s all the same. Only the names are changed.” Indeed, over the years I have been...more
With the Fall conference season approaching, I’m often asked by my peers how I decide which conferences to attend, and what do I do to get the most out of attending these industry events. While I have a few favorite...more