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Omnizant

Bluesky and Your Law Firm: Should You Make the Jump?

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With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort?...more

Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Copo Strategies + Law Firm Editorial Service

Want to produce better thought leadership in 2025? Be a social media lurker

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

International Lawyers Network

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Good2bSocial

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

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As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

Good2bSocial

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

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LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more

Good2bSocial

How Law Firms Can Integrate Their TikTok and HubSpot Accounts

Good2bSocial on

In today’s digital era, law firms are continually searching for innovative ways to connect with potential clients and streamline their marketing efforts. One recent advancement that offers a significant boost in this area is...more

Good2bSocial

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Good2bSocial on

Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

Good2bSocial

LinkedIn Pages: New Features for Legal Professionals

Good2bSocial on

LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

Good2bSocial

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

Good2bSocial on

In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

International Lawyers Network

Sharing the Spotlight: Amplify Your Business Growth Through Strategic Content Collaboration

In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

Good2bSocial on

With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional...more

Copo Strategies + Law Firm Editorial Service

Your personal LinkedIn posts are damaging your professional brand

Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more

Copo Strategies + Law Firm Editorial Service

Building a law firm through 100K social media followers - Legally Contented podcast

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Good2bSocial

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

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The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Copo Strategies + Law Firm Editorial Service

Don’t chase virality with your content. Chase partiality.

Viral content is sexy. But content that is calibrated to appeal to your target audiences is how you pay the bills. There are some attorneys out there who get bummed whenever their content, like their posts on social media,...more

Good2bSocial

Content Marketing in 2023: Everything You Need To Know

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If you want to boost traffic, generate leads, and obtain more clients, then it’s essential to develop a content marketing strategy. Many legal marketers find that’s easier said than done. How can you create compelling content...more

Passle

Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing - Passle's CMO Series Podcast

Passle on

For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore sophisticated BD and marketing strategies make it essential for lawyers to set...more

International Lawyers Network

LinkedIn for Lawyers: There’s no Magic Bullet

Bad news everyone. There’s no magic bullet when it comes to LinkedIn. Or, for that matter, any business development or marketing tool. There’s only strategy and hard work. Anyone who tells you differently is selling...more

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