Roanne Neuwirth on What Separates a Market Position from a Service List - Passle's CMO Series Podcast EP203
Algorithm, shmalgorithm: Social media followers still matter today
Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch - Passle's CMO Series Podcast EP202
These are the six reasons you/your firm should STILL regularly produce bylined articles in 2026
Bela Grover on What it Takes to Build Purposeful Client Relationships in Law Firms - Passle's CMO Series Podcast EP200
Forget Atticus Finch. Joe Rogan Should Be Your Role Model.
Forget Atticus Finch. Joe Rogan Should Be Your Role Model Today
Tricia Weener of Linklaters on The Reality of Building High-Performing Teams - Passle's CMO Series Podcast EP197
Alexis Gray on BD Enablement That Helps Lawyers Win - Passle's CMO Series EP195
Ryan Evans of Jones Walker on Turning Thought Leadership Into a World-Class PR Pipeline - Passle's CMO Series Digital Masterclass
International Women’s Day 2026: How to Give to Gain in Professional Services Marketing - CMO Series REPRESENTS
International Women’s Day 2026: Building a Culture of Giving to Gain - Passle's CMO Series REPRESENTS
Jocelyn Brumbaugh of Builden Partners on The Skills Legal Marketers Need Next - Passle's CMO Series Podcast
Connor Kinnear on Cross-Selling: The Missed Opportunity in Professional Services Marketing - Passle's CMO Series Podcast
CMO Series Live Special: The Art of Cross-Selling
Phill McGowan on How To Build Successful Thought Leadership Campaigns - Passle's CMO Series Podcast
Helen Cox of Helen Cox Marketing on Lessons from a Fractional Marketer: What Works and Where Firms Go Wrong - Passle's CMO Series Podcast
Work This Way: An Employment Law Video Podcast | Episode 51: Smarter Recruiting Strategies with Rhiannon Poore of Forge Search
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator and how do firms truly stand out? On today's episode of the CMO Series Podcast, Alex...more
The Office of Foreign Assets Control delivered a pointed lesson in sanctions compliance this week with the announcement of a $1,050,000 settlement with FTI Consulting, Inc., one of the world’s most prominent business advisory...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why the chatter about social media followers not mattering anymore is wrong, especially for professional services...more
Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have never existed before, and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought...more
At some point, a frustrated discussion about “advisory work” arises with nearly all of the firms Panalitix works with....more
Just shy of a “full house,” is how you might describe our May insurance update. We have a pair of cases from the Colorado Supreme Court that discuss the failure to cooperate defense, UIM exhaustion, and the status of a...more
There are phrases in the retirement plan business that should set off alarms. Not the obvious ones—those usually get handled. It’s the quiet, casual ones that do the real damage. And none is more dangerous than this: “We’ll...more
Law firms talk a lot about client relationships. But turning that into something consistent, scalable and truly integrated across a firm is a very different challenge. In this episode of the CMO Series Podcast, Eugene...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content environment, attorneys and their firms (and all...more
Search has been evolving for years, but the latest shift is a significant one. As AI-powered tools and answer engines become more widely used, the way people find information online is changing; and so is the way content...more
The Hidden Traits of Successful Business Developers was delivered across two sessions to accommodate members in different regions, bringing together a wide range of perspectives from across the IR Global network. Discussions...more
Fee compression isn’t coming. It’s here. Every provider I speak to says the same thing: “We’re losing deals on price.” But here’s the uncomfortable question — are you losing on price, or are you losing on clarity?...more
High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance doesn’t happen by accident, it’s built, shaped and led. In the latest CMO Series...more
For years, the conventional wisdom at large law firms was that content didn’t move the needle. Partners wrote legal alerts when something happened. Practice pages have been actively stripped back because “no one is even...more
If you have been posting on LinkedIn recently, you have probably felt the shift in reach and engagement. Tactics that seemed effective six months ago are no longer delivering the same results....more
Firms cannot afford to fall at the final hurdle. BD must work alongside fee earners to equip them with greater confidence to win and grow client relationships themselves. On this latest episode of the Passle CMO Series...more
Have you seen those “Top 100 Lawyers” or “Influential Women in Business” awards and wondered how recipients actually earn those distinctions? Industry awards can often seem opaque with confusing criteria and vast...more
How one professional firm rediscovered alignment, leadership clarity and momentum - From the outside, many professional partnerships appear successful....more
The UK Finance Act 2026, which has now received Royal Assent, introduces a mandatory registration regime for tax advisers. Registration is required if a “tax adviser”, defined broadly, interacts with HMRC in relation to the...more
Love it or loathe it, we must admit it: private equity (PE) funding has become a driving force and lifeblood across key industries in the U.S. and globally, especially where capital intensity, fragmentation, and regulatory...more
You see this mistake across law firm websites. Even the “good” ones. The homepage looks sharp. The design is modern. The messaging feels confident. At a glance, the firm appears sophisticated and well put together....more
So after the Heppner ruling last week, any law firm using GenAI in connection with the practice of law is in VERY serious trouble. Eesh. Bloodbath on the horizon for #biglaw....more
Some years ago, I listened to Richard Susskind speak about the “Future of Professions” and, in his view, how systems like AI might replace them. Indeed, the disruption he predicted largely has materialized in recent years, as...more