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Good2bSocial

Ways To Find External Sources For Your Law Firm’s Content

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In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many...more

Blattel Communications

Return on Investment (ROI): Measuring Marketing Effectiveness

Blattel Communications on

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more

Maynard Nexsen

Marketing Minute Video with NP Strategy: How to Navigate a Crisis

Maynard Nexsen on

When crises strike, it’s easy to feel overwhelmed, regardless of your experience. In this week’s video, NP Strategy's Belle Fortson shares practical steps to guide you through challenging situations and help you maintain...more

Good2bSocial

Is Bluesky a Viable Twitter Alternative for Law Firms?

Good2bSocial on

The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Maynard Nexsen

Marketing Minute Video: The Power of Storytelling with NP Strategy

Maynard Nexsen on

Abigail Darlington, NP Strategy: Storytelling is a powerful tool that can be leveraged in a myriad of ways. This week’s video shares the key ingredients for crafting a compelling story with lasting impact. ...more

Copo Strategies + Law Firm Editorial Service

The anatomy of a successful law firm PR campaign - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Furia Rubel Communications, Inc.

24 Hot Tips to Ignite Your Public Speaking Skills Now

In this episode of On Record PR, Gina Rubel goes on record with Marsha Redmon to discuss how executives and lawyers can become powerful presenters. A former practicing attorney and an award-winning TV journalist, Marsha is...more

Furia Rubel Communications, Inc.

24 Hot Tips to Ignite Your Public Speaking Skills Now: On Record PR

In this episode of On Record PR, Gina Rubel goes on record with Marsha Redmon to discuss how lawyers and other professionals can become powerful presenters. Marsha shares her 24 hot tips to ignite your public speaking skills...more

Furia Rubel Communications, Inc.

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more

Legal Internet Solutions Inc.

What is Legal Marketing?

In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more

Furia Rubel Communications, Inc.

15 Tips for Adjusting Your Social Media Strategy During COVID-19

As most of the country remains under a stay-at-home order, social media is surging. Some business owners may be tempted to put their marketing and social media on pause, but businesses need to remain engaged and agile in...more

Furia Rubel Communications, Inc.

The Changing Face of Community Supported Journalism, with Newspaperwoman Bridget Wingert: On Record PR Episode 6

In this episode of On Record PR, join the conversation as guest host Sarah Larson, the executive vice president of Furia Rubel Communications, goes on record with newspaperwoman Bridget Wingert to talk about her experience...more

JD Supra Perspectives

Crisis Communications Roadmap for Law Firm Marketers Responding to COVID-19

JD Supra Perspectives on

Lance Godard provides a comprehensive playbook of action items and best practices from LMA's recent Crisis Communications webinar for law firm marketers....more

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