Litigation Communications Strategies for High-Stakes Cases: On Record PR
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Thought leadership as a secret crisis management weapon?!
Managing Internal Expectations in Divisive Times: On Record PR
When DE&I Are Under Attack: On Record PR
When Law Firms Become Political Targets: On Record PR
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Politics & Society: Should Law Firm Leaders Weigh In? - On Record PR
Federal Update – 2025 A Political Patchwork of Possibility
Work This Way: A Labor & Employment Law Podcast - Episode 36: Crisis Communications for Employers with Heather Matthews of NP Strategy
Meeting the Needs of General Counsel: Beyond the Basics of Legal Advice - On Record PR
The Evolving Relationships of In-House Counsel and Law Firms: On Record PR
Navigating Nuances in the Global Legal Market: On Record PR
Marketing Minute Video with NP Strategy: Incorporating Political Intelligence into Your PR Strategy
Serving the Diverse Needs of Children through Education Law: On Record PR
Studying the Global Legal Market to Keep Businesses Ahead of the Curve: On Record PR
Collaborating with Clients to Deliver Exceptional Service: On Record PR
The Briefing: Defamation by Docudrama – Inventing Anna ARCHIVE (Podcast)
The Briefing: Defamation by Docudrama – Inventing Anna ARCHIVE
Marketing Minute Video with NP Strategy: How to Navigate a Crisis
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more
Let’s get it out of the way: Referrals still reign supreme when it comes to getting new clients. In the 2025 edition of Greentarget and Zeughauser Group’s survey of decision-makers, “recommendations from sources you trust” is...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific...more
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more
In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation. Phil manages Shook,...more
In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
Date: October 18, 2023 If you’re wondering how to grow your law firm, the key lies in promoting it effectively. To generate new leads and increase brand awareness, it’s essential to make your firm’s name stand out in the...more
Search Engine Optimization (SEO) is an in-depth facet of digital marketing. In fact, there are four main types of SEO that you should be focusing on within your law firm’s overall SEO strategy. Throughout this article, we...more
[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more
In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more