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Good2bSocial

Ways To Find External Sources For Your Law Firm’s Content

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In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many...more

Good2bSocial

Is Bluesky a Viable Twitter Alternative for Law Firms?

Good2bSocial on

The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such...more

Husch Blackwell LLP

Will FTC’s New Endorsement Guidelines Dent Usage of Social Media Influencers in 2024?

Husch Blackwell LLP on

In May 2022, when the Federal Trade Commission (FTC) proposed updates to its Guides Concerning Use of Endorsements and Testimonials in Advertising (Guides), it had been 13 years since the Guides were updated. Much has changed...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

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What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Blattel Communications

Let’s Get to Thread-ing? Eh, Maybe Not

Remember all the excitement when Threads was launched? Meta, the platform’s parent company, announced that more than 30M people joined in less than 24 hours after it opened to the public. The app, which for now requires and...more

Morrison & Foerster LLP

New Advisory Opinion Extends FARA to Online Networks and Service Providers

In an advisory opinion released last week by the U.S. Department of Justice (DOJ) Foreign Agents Registration Act (FARA) Unit, DOJ adopts a potentially expansive interpretation of FARA that could require online networks,...more

Legal Internet Solutions Inc.

What is Legal Marketing?

In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more

Miller Nash LLP

Responding to a Crisis: How Human Resources Can Make Things Better, Not Worse

Miller Nash LLP on

Just as unforeseen site conditions can test a contractor’s problem-solving skills, unexpected events can test a construction-industry employer’s crisis-management readiness. Crisis can hit at any time, and individuals...more

Dunlap Bennett & Ludwig PLLC

Survival Guide for a Company After It Has Been Blindsided by a Founder

Your company’s founder has been at the helm for years, and everything seems to be going well – they’ve worked hard, developed a great team, and the future looks bright. Then it happens....more

Legal Internet Solutions Inc.

5 Reasons to Outsource All, or Some, of Your Legal Marketing

It’s no secret that the demand for digital marketing in the legal industry has skyrocketed in the last couple of years. Has this increased demand grown beyond the capabilities of your in-house team or the fee earner or...more

Akin Gump Strauss Hauer & Feld LLP

Top 10 Topics for Directors in 2020: Corporate Reputation

Anybody over the age of 40 can recall a time when news was delivered by television, radio and newspapers. Two things that each of those mediums have in common are a substantial capital investment and an existential desire for...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - January 2020: Grab Some Limes? What to do When Your Brand Goes Viral - and Not in a Good Way

Over the past weeks, the world has been carefully monitoring news about a new strain of “coronavirus” respiratory infection, which has sickened thousands, caused dozens of deaths, and resulted in a virtual shut-down of...more

K&L Gates LLP

Digital Crisis PR: London Calling: Digital Crises in the UK

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In this episode, we are flipping the script. Rosie Naylor in our London office plays podcast host and interviews partners Elisa D’Amico and Desiree Moore to address key questions on the minds of general counsels in the UK....more

Weintraub Tobin

No Privilege Extended to Communications With Public Relations Consultant

Weintraub Tobin on

Social media has become part of our daily lives. Information is routinely disseminated in the public sphere via Facebook, Twitter, Instagram and other social media outlets. It is therefore no surprise that we often see high...more

K&L Gates LLP

Digital Crisis PR: Dealing with Negative Online Reviews

K&L Gates LLP on

Whether posted by customers, employees, or others, negative online reviews can be damaging to your business. In this episode, Elisa D’Amico and Desiree Moore offer four tips to manage and minimize the repercussions from...more

Hanzo

To Maintain Regulatory Compliance, You Need to Capture Context

Hanzo on

Context is essential to understand any piece of data or information. “Those are some gorgeous melons!” could be someone's positive feedback about produce at a farmer's market, or sexual harassment directed toward a farmer....more

Robinson+Cole Data Privacy + Security Insider

Be Aware of Your Company’s Online Profile

It is amazing how much information about a company and its executives and employees can be gleaned from spending a little time on the web. ...more

K&L Gates LLP

Digital Crisis PR: Removal of Unlawful Content from Digital Platforms

K&L Gates LLP on

Whether you are an individual, a start-up, or a multi-million dollar corporation, there is an art to removal-or “takedowns”- of unlawful content or negative reviews that have been posted about you or your business online. In...more

K&L Gates LLP

Digital Crisis PR: Top five digital precautions for universities

K&L Gates LLP on

When it comes to digital threats, universities must protect not only a broad and deeply layered infrastructure, but also vast populations of students. In this episode, Elisa D’Amico and Desiree Moore outline their top five...more

K&L Gates LLP

Digital Crisis PR: What Is a Digital Crisis and Are You Prepared? - A HUB Talks Podcast

K&L Gates LLP on

Digital crises spread at a rapid-fire pace and have a lasting impact on your brand, reputation, goodwill and bottom line. In this episode, we define what constitutes a crisis and discuss the legal tools available to tackle it...more

Sheppard Mullin Richter & Hampton LLP

FTC Swats Public Relations Firm and Publisher for Misleading Olympic-Themed Mosquito Repellant Product Endorsements and Native...

On November 20, 2018, the United States Federal Trade Commission (“FTC”) proposed two FTC consent orders against two Georgia-based companies, Creaxion Corporation (“Creaxion”) and Inside Publications, LLC (“Inside”) and their...more

K&L Gates LLP

Digital Crisis PR: Top Five Items to Include in a Digital Crisis Plan

K&L Gates LLP on

Today’s world demands a multifaceted approach to digital content that can negatively affect your business. In this episode, we outline the five key steps to take in the face of a digital crisis, from defining what constitutes...more

Ogletree, Deakins, Nash, Smoak & Stewart,...

#MeToo: Revisiting Policies in a Trending Workplace

From Twitter hashtags to news media talking points, #MeToo has come to powerfully symbolize what many have termed a “watershed moment” for modern American culture on the issues of sexual harassment and sex discrimination. And...more

Weintraub Tobin

No Privilege Extended To Communications With PR Consultant, But Court Provides Roadmap To Possible Application

Weintraub Tobin on

It is not uncommon in this day of social media influence for an attorney to seek out the assistance of a public relations consultant to play a role in connection with a high profile lawsuit. Such media experts can help assess...more

Fisher Phillips

Crisis Management – Are You Prepared?

Fisher Phillips on

Newspaper headlines, television airwaves, and social media links are filled with companies dealing with crises on a near-daily basis. Just as Samsung learned in 2016 when its phones were catching on fire, and as United...more

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