James Stapleton of Blank Rome on calculating ROI of marketing and BD activities - Passle CMO Series Podcast
Gold in the Compliance Hills: Part 3, Compliance and ESG Investments
Competitive Edge: Why AI Enhances ETRM Systems
I Wish I Knew What I Know Now: Conversations with AGG on FDA Issues - FDA Regulated Natural Products: Leveraging IP and Regulatory Requirements to Maximize Possible Return on Investment
Sitting with the C-Suite: Considerations for Outsourcing eDiscovery for Your Legal Department
Sitting with the C-Suite: In House Counsel – Measuring ROI on an eDiscovery Program
Day 24 of 30 Days to a Better Compliance Program-the Holy Grail
Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at the right times? Spoiler alert: It’s not magic, and it’s not an army of marketers....more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
In today’s data-driven legal landscape, Client Relationship Management (CRM) systems have become indispensable tools for law firms. However, the effectiveness of this tool hinges on the quality and security of the data it...more
A successful email marketing program is critical for law firms’ outbound marketing strategies and is proven to drive considerable ROI – some studies show that $1 spent in email marketing can deliver a $42 return....more
To improve CRM adoption and contact data sharing, regular reporting is a must. The right reports can provide the key information and value that CRM users expect and also drive their interest and buy-in....more
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more
#EpicCRMFails Webinar Series - Almost every firm using CRM and other marketing and business development software is looking for ways to increase the ROI on their technology investments. In the pursuit of success with...more
Hello everyone, and welcome to another episode of On Record PR. I’m Leslie Richards, a guest host of the show and the Chief Innovation Officer at Furia Rubel Communications. Today we’re going on record with Guy Alvarez, who...more
Almost every law firm currently using CRM and other marketing and business development software is looking for ways to increase the ROI on these technology investments. In the pursuit of success with technology, sometimes...more
Most law firms have a CRM system, but few can say that they are actually getting return on their CRM investment. How much value it provides in a law firm depends on attorney buy-in. If your firm wants to increase adoption,...more