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Good2bSocial

How to Improve Marketing for a Law Firm With a Multi-Channel Funnel Strategy

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B2B marketers need to put a special emphasis on a well-structured funnel strategy. In order to attract leads and acquire new clients, a multi-channel strategy is important. By applying a full-funnel approach when marketing...more

ClientsFirst Consulting

[Webinar] From Leads to Clients – Tactics, Tips & Technology to Convert Leads and Close Business Remotely During the COVID-19...

The COVID-19 pandemic has caused an unprecedented collective disruption to our financial, business, health and human condition – but it has also created opportunity for creativity, ingenuity and innovation, allowing us to...more

Thomas Fox - Compliance Evangelist

FCPA Compliance Report-Episode 350, Linda Justice and Her Nancy Drew Approach

Linda Justice brings Nancy Drew to your side to fill all those knowledge gaps in your pursuit of clients. Using her technical background in corporate investigations, she brings experience to business development, strategic...more

LawVision

Law Firm Selling: It’s Important to Separate When You Are Selling and When You Are Lawyering

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When you are pitching business and you hear “you gave the best presentation….but, we hired the other firm,” what happened? You likely educated the buyer and someone else closed the business. Remember to stay in “sales mode.”...more

LawVision

How to Ask for Work

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“Teach me how to close…I need help with ‘the ask’.” This a common request from many of my new coaching clients. Many come to me with reasonably healthy lists of good quality contacts. They seem very well connected, go to...more

LawVision

Finding Clients by Telling Stories

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On the morning of Halloween 2003, 13-year-old Bethany Hamilton was surfing close to her home on the island of Kauai. Bethany had big plans. She was training for her next surf competition, a stepping stone for bigger...more

Butler Snow LLP

So You Think You Want to Sell the Bank

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Given, among other things, the current bank regulatory environment and dim prospects for future community bank profitability, many community bank boards are now considering the possibility of partnering with a like-sized...more

Cranfill Sumner LLP

Good News for Attorneys! Old School Selling is Dead

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I’ve never met anyone who aspires to be a sleazy salesperson. The issue for some attorneys, however, is that they are afraid to sell/promote/talk about generally their services AT ALL for fear of that is how they will be...more

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