Intellectual Property Professional Practice Firm Marketing

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Simplify and Emphasize in Litigation Graphics

In oral argument, a litigator has very limited time—she needs to hit the high points and move on. She must communicate enough information to convince the judge or jury of her argument, yet must avoid getting mired in...more

Feathers start to fly over upcoming book about why lawyers suck

Today has been an interesting day for the “Why Lawyers Suck and What You Can Do About It” book project. First thing this morning I got a phone call from someone passionately supportive of this project and everything it...more

Paperless Manifesto: The Value of a Paperless Practice & Three Steps to Make it a Reality

No conversation about law practice technology can begin without first assuming a paperless practice. Why not? Because a paper-based practice is the antithesis of law practice technology. Advances in law practice technology...more

How to Escape PowerPoint Video Hell

I’ve been thinking a great deal about PowerPoint recently, and not in a good way. At Cogent Legal, we have been working hard on a number of cases that involve extensive use of PowerPoint for the client, and I often feel that...more

How Facebook's Lawyers Price Their Services [Video]

March 7 (Bloomberg Law) -- Silicon Valley's Fenwick & West -- which incorporated Apple and took Facebook public -- recently hired a new kind of staff position: a product manager charged with helping clients understand the...more

Weekly Brief: Patent Jury Awards, Law Firm Hiring, Scalia's Hat [Video]

Jan. 24 (Bloomberg Law) -- Bloomberg Law's Lee Pacchia runs through the legal news for the week. Last year we saw large jury awards in patent cases, but also a steep drop off in securities class action lawsuits. Also, law...more

iBooks Author and the iBook Guide to Patent Litigation Graphics

I was curious to see if I could transform our online, Flash-interactive Intellectual Property Litigation Graphics Guide into an iPad version through iBook. (The problem with the Flash version of the guide is it won’t play on...more

Favorite Law Blogs and Most Useful Posts for Lawyers from 2012

I’d like to share with you some personal recommendations of blogs that made the ABA Journal’s 2012 list of top 100 law blogs, or “blawgs.” I’m also including some blogs recommended by my colleague, patent attorney Michael...more

Extreme Magical Thinking: TEchnology Won't Take You Off the Hook

I have been encountering a lot of magical thinking recently when talking with law firm partners about Legal Project Management. One partner, hoping that the IT and KM folks can simply buy a tech solution so that he could...more

Deadlines approaching on a Whole New World (Wide Web): Institutional TLDs and .xxx

Deadlines approaching on a Whole New World (Wide Web): Institutional TLDs and .xxx...more

Lawyers and their Clients, and Vice Versa

Lawyers and their Clients, and Vice Versa...more

Company Use of Social Media Best Practices: Checklist

Companies recognize that the internet provides unique opportunities to participate in interactive discussions and share information on particular topics using a wide variety of social media, such as Facebook, Twitter, blogs...more

Digital Photos Have Metadata Too

Does your company or law firm email photos/JPEGs? Do you upload family photos to social media sites. Digital photo metadata is overlooked by companies -- and most common "scrubbing" software. Find out what metadata lurks...more

Legal Project Management Tools: Let Rube Goldberg Rest in Peace

Trying to figure out what tools your firm should select to support Legal Project Management? This article, from a pioneer in LPM for law firms, Pam Woldow, provides a 5-step practical approach for evaluating a firm's needs. ...more

The Most-Offensive Advertisement in Law Marketing History

This is arguably the most-offensive print advertisement in the history of marketing the legal profession. It is apparently part of a branding and differentiation campaign by a firm seeking to sell services to law firms and...more

Best iPhone Android & Blackberry Apps for Lawyers

Handout of top ten lists for best smartphone apps on iPhone/iPad, Android, and Blackberry platforms. From a March 2011 seminar hosted by the Palm Beach County Bar Association....more

The All-or-nothing Social Media Skeptics

Do you believe in social media, or are you a skeptic? Most people are on one side or the other, the truth lies somewhere in between....more

Marketing Your Intellectual Property Webinar, May 28

Law firm marketing consultant Margaret Grisdela will teach an ExecSense webinar on Friday, May 28, 2010, at 2:00 p.m. EST, titled "How to Grow your IP Law Practice in 2010." Participants will learn the most in-demand...more

Top 2010 Legal Growth Areas Create Marketing Opportunities for Thought Leaders

"Follow the money" is a suitable adage for legal marketing when it comes to business development in the new decade. Industries like energy and health care are obvious recipients of funding inflows based on governmental...more

Law Firms Face Competition for Doc Review Work - Law 360

The rise of e-discovery over the last decade has provided law firms with fertile ground for racking up hours on document review, but it has also made the traditional method of having associates conduct the work under the...more

Everything's Negotiable: How Corporations Can Drastically Reduce Their IP Legal Costs without Sacrificing IP Quality

For most corporate buyers of IP legal services the ability to obtain substantive cost reduction has been somewhat limited due to the lack of transparent information available about legal fees. IP law firms have benefited...more

Patent Owners Can Improve Monetization Efforts When Attorneys Act as "Technology Scouts"

Relatively few patents end up being valuable for a client. This typically occurs because the business needs of the client changed during the time the patent application was pending. Historically, such non-aligned patent...more

Patent Owners Can Improve Monetization Efforts When Attorneys Act as "Technology Scouts"

Relatively few patents end up being valuable for a client. This typically occurs because the business needs of the client changed during the time the patent application was pending. Historically, such non-aligned patent...more

National Law Journal - Kirkland Expands Use of Special Fee Structures

Law firms are responding to corporate clients' needs for predictability in outside counsel spend. This article highlights the most innovative approaches the alterntive fee arrangements and the firms that are leading the way....more

Tying Outside Legal Costs to Value

The most important trend in the legal industry is connecting a client's value of a matter to the fees charged by law firms. Corporate counsel have become the market makers and change agents and are requiring firms to become...more

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