News & Analysis as of

Benefit Plan Sponsors Marketing

Eversheds Sutherland (US) LLP

Courts weigh in on participant data under ERISA

A district court decision in March has added to the sparse authority regarding the status of participant data under ERISA, particularly whether recordkeepers or other providers can use that data to offer additional products...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Starting From Nothing

I always talk about my frustrating experience at a certain semi-prestigious Long Island law firm (sorry, Lois). I do it partly to rub my success in their noses because they never had faith in me, but mostly because the way I...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

It’s a memory game

When having unique events to promote your business, I think you need to make it memorable because I’ve been to too many forgettable industry events. Creating lasting memories helps your business because people end up...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Retirement Plan Advisors Advantage - July 2019

Dangers That As A 401(k) Provider You Need To Avoid. In an instant, it can all be gone. It can take almost a lifetime to build a sterling reputation in the retirement plan industry as a plan provider and it can be...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t abuse it if it’s free

I thought that the best way to develop relationships with plan providers around the country and get referrals for ERISA work for plan sponsors was to develop free content that these providers could use for their clients and...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Retirement Plan Advisors Advantage - January 2019

As A Plan Provider, How You Can Deal With Clients. It's not always fun. Almost 25 years later, Clerks is an independent movie classic. Shot for $27,000, it looks like it. Yet despite the black and white (they couldn't...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Retirement Plan Advisors Advantage - August 2018

Advice For 401(k) Plan Providers On Hosting Events. Just two cents on my experience. One of the most important marketing tools that a plan provider can use to some success is the use of events to make connections to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Empathy goes a long way

When I started my law firm about 8 years ago, I had already had a marketing guru who was handling my public relations side even when I was an associate at a semi-prestigious Long Island law firm. Yes, as an associate at a...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Pick a marketing/PR firm that understands what you do

There is a running joke from my wife where she tells me that despite 13 years of marriage, she still doesn’t know what I do. At least, I think it’s a joke. One of the problems that I had in my career especially when...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Retirement Plan Advisors Advantage - April 2018

The Road and Roadblock To Dynamic Plan Provider Marketing. What to do and what to avoid. When I was in college, I didn't take any classes in marketing. In law school, the last thing they'll teach any law student is...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advisors Advantage - August 2017

Marketing For Plan Providers: What It Can Do And What It Can't. It's not the answer for everything. For retirement plan providers, good marketing is essential. It's so essential that there are marketing gurus out...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Stressing Value is a better proposition than stressing cost

Retirement plan providers need to look at their fees and determine what work they are doing for their retirement plan clients because like me, they may try to break down their plan expenses into a day rate and try to figure...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advisors Advantage - July 2017

Creating Content That Will "Click". It will help you in the long run. In the old days, newspaper and television advertising were the way that you could get your message across to potential clients and sources for...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Sometimes Plan Sponsors just want to throw you off their “scent”

When you meet retirement plan sponsors just at different networking events and they find out that you’re a retirement plan provider, they may volunteer that their retirement plan is in perfect shape. As we know as retirement...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Sometimes it’s just words

So much of any industry is dedicated to marketing, because marketing can help a company sell a product or service just based on how it’s marketed. Whoever sold the pet rock is still probably laughing all the way to the bank. ...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Sorry Lois or How I Started a Law Firm from Nothing

I always talk about my frustrating experience at a certain semi-prestigious Long Island law firm (sorry, Lois). I do it partly to rub my success in their noses because they never had faith in me, but mostly because the way I...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advisors Advantage - February 2015

In This Issue: - Marketing and Management Tips For Retirement Plan Providers - There is a price to pay for being outspoken - Never give into disillusionment - Tread Carefully with Plan Provider...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

2015 New Year Tips for Retirement Plan Providers

With a new year, comes a renewed focus on business now that the holidays are behind us. For the retirement plan provider, there is never enough time to rest on their laurels because of the competitive nature of the business....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

How a Retirement Plan Financial Advisor Can Survive In The World Today

If I could pinpoint what it takes for a financial advisor to survive and thrive in this business, I would say it takes two things: a hook and timing. A hook is a marketing term, it’s something to attract a plan sponsor’s...more

Brownstein Hyatt Farber Schreck

CMS Announces Proposed Rule Implementing the ACA's MLR Requirements for MA and Prescription Drug Plans

On February 15, the Centers for Medicare & Medicaid Services (CMS) released its Proposed Rule, effective calendar year (CY) 2014, implementing the Medical Loss Ratio (MLR) requirements for Medicare Advantage (MA)...more

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