Client Biz Dev: You're Doing It Wrong
Onsite SEO Tip #10 - Google Authorship for Lawyers
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
Skype is a Powerful Client Communication Tool for Lawyers—David Haenel
Stealth Lawyer: Keisha DePaz, Greeting Cards Maker
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Deloitte: Turnarounds and Democracy Don't Mix
Zimmermann: Up to 20% of AmLaw 200 "Badly Weakened"
How Lawyernomics 2013 Will Examine “The Business of Law”
Onsite SEO Tip #7 - 301 Redirects for Law Firm Websites
Onsite SEO tip #6 - Optimized Images for Law Firms
Lawyers Must Show Personality if They Want to Stand Out—Karen Koehler
Collaborating with Branded Networks Presents a Number of Opportunities for Lawyers
Thinking of Blogs As Marketing First is the Biggest Mistake in Legal Blogging
Onsite SEO Tip #4 - Optimized Title Tags for Lawyers
Survey: Law Firms Must Change, But Don't Know How
Onsite SEO Tip #2 - Improving Your Law Firm's Website Speed
Veterans' Issues and How They May Impact Your Practice
Every year law firms spend millions of dollars in marketing, client development, training and technologies to attract more clients. Law firm leaders understand that business development is the life blood of the firm. Or do...more
Twitter. I would guess that this is probably the least understood and most underutilized social media platform by lawyers. And when you think about it Twitter only gives you 140 characters (characters, not words!) to get...more
MLMLegal.com’s 64th National MLM/Direct Selling Startup Conference in May was a hit! Over 100 executives of startup and existing MLM, network marketing, direct selling, and party plan companies registered for the two-day...more
Before I can tell you why being a door lawyer is sucking your life away, I need to make sure you are clear on what it is exactly....more
A book of business gives you power, clout and… a seat at the table. If you want to be a partner in any law firm, big or small, you must have a book of business. It’s as simple as that!...more
It's surprising the lack of sophistication one finds in evaluating client satisfaction among law firms. Where client service IS evaluated- and this is by no means a given- the survey or questions tend to focus on the...more
That’s the question PeopleLinx CEO Nathan Egan asked me over lunch today. At first glance it’s a silly question but it gets interesting when you really try to answer it....more
In Chapter 15 his new book, Tomorrow’s Lawyers, Richard Susskind imagines a young lawyer interviewing for a job at a law firm and wondering whether he/she can envision making a long-term commitment to the firm. Susskind...more
Getting to 'yes' in a proposal requires more than clarifying the client’s situation and objectives, offering solutions and providing evidence of the value of your recommendations. While this basic structure for a...more
Imagine that you were listed as one of NLJ’s Most Influential Lawyers in America…. at age 42…. and that while your credentials included arguing 28 cases before the Supreme Court, the NLJ noted that your blog was your “most...more
Famed UCLA basketball coach John Wooden is credited with saying, “If you don’t have time to do it right, when will you have time to do it over?” Quite a lot lately I’ve been hearing a related theme from lawyers struggling...more
I was recently invited to present at a law firm retreat on the topic of closing skills, presumably in the hopes that my remarks would magically transform reluctant partners into willing rainmakers. As the partner in charge...more
When I transitioned 12 years ago from business development in public accounting to the legal sector, I began advocating the development of legal products. I had witnessed, as long ago as 15 to 20 years, the development of tax...more
Last Friday in Washington D.C., I had the pleasure of joining four other CMOs for an LMA Capital Chapter panel on “How Leading Law Firm Marketers Are Positioning Their Firms and People to Succeed.” Among the luminaries on the...more
Like many, I've been following the Obama administration's response to the IRS scandal. The response has seemed to be a mix of defense and pushing an Obi-Wan Kenobi message of, "These are not the droids you're looking for ..."...more
Originally posted in The National Law Journal on May 13, 2013 - Search Engine Optimization — or SEO — is the art or science of search. Google, Bing, Yahoo and the others attempt to do the same thing: Match questions...more
Think back to the last time you purchased a new vehicle. Do you recall advising the salesperson, in that gently chiding tone of yours, to be sure not to show you any cars manufactured on a Monday or a Friday? When the...more
I don’t know a lawyer that isn’t trying to squeeze more out of every single day… maximum productivity. We would all like to find a silver bullet… the answer to the demanding obligations we have in our lives. Jeff Haden...more
May 16 (Bloomberg Law) -- Trevor Faure, Global Leader of Legal Services for Ernst & Young, tells Bloomberg Law's Lee Pacchia that the needs of general counsels at large corporations have changed in recent years and that most...more
Firm culture… It can foster business development or it can thwart it. Consider all the different aspects of your firm that your culture influences. Jeff Haden, contributor to Inc. Magazine, highlights Dharmesh Shah, the...more
Getting to 'yes' in a proposal requires more than clarifying the client’s situation and objectives, offering solutions and providing evidence of the value of your recommendations. While this basic structure for a presentation...more
In this video I discuss how to setup Google Authorship for lawyers and why it is beneficial to do so. I discuss filling out the about profile contributor section of Google+, using the rel=author code on your website and...more
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