Business Development

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The Bare Basics of Networking Events

So you want to attend that networking event at the local bar association but you’ve never done this before? Not to worry. Here are five tips to help you survive that first trek into networking....more

JDG 062: 5 Strategies to Jump-Start Traffic to Your Law Firm Website

Over the last few months I have noticed that while the traffic to my law firm website wasn’t going down it also wasn’t growing a whole lot. I have felt like I have hit a plateau with the site and in hoping to solve this...more

6 Essential Law Practice Secrets to Engaging More Clients

I’ve sat through many practice-building seminars in the last five years, each one promising that if you follow their tips and tricks, you will grow you practice N-fold. By and large, these seminars describe in detail how to...more

Why your Law or Accounting Firm’s Holiday Cards will Probably Stink.

I get asked often whether holiday cards are effective. The answer? I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and...more

Using Social Media? Beware of Ethical Pitfalls (Part 2)

With the increasing use of social media by attorneys comes ethical risk. In Part 1 of the blog post, we discussed the risks involved with posting about ongoing matters and blogging without a disclaimer. Here are more tips to...more

Be a Conference All-Star

When you go to a conference or a CLE event, are you getting the most out of your attendance? These meetings are great opportunities to make connections, gather valuable information for clients and get inspiration for ways to...more

Elements Of An Effective Law Business Plan

Your law business is your vehicle for realizing your dreams in life. Done properly you will create a business that provides you with the money you need to live the life you desire, and the time to enjoy it with loved...more

JDB 060: How to Quickly Create Youtube Videos to Market Your Law Practice

This year I decided that I needed to make a commitment to start using video in my overall marketing strategy. While I am not typically a big consumer of video myself I am clearly in the minority on this. And I have found...more

The Roundup: This Week’s Recommended Reading (Sept. 19, 2014)

Lawyer’s Lament: But I Don’t Have a Calling: Callings don’t emerge with trumpets and fanfare; but instead fall into the still, quiet voice category. They are always with us, but we have to be willing to hear what they have to...more

Squire Patton Boggs – where’s the website?

There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”) ...more

8 Steps to Grow Your Law Practice: From “Solo” to Small Firm

“Grow or die!” is a vital mantra in business today, even in the law business. As a solo practitioner, there will come a time when you will be faced with the decision of whether to expand your work or maintain the...more

Linking Business Development to Partner Compensation

In recent years, as client fee pressure has increased and client loyalty has decreased, law firms are investing significant time and money in business development programs. Some partners receive training to dust off selling...more

The Power of Positive Feedback

We all love to walk out of a client interview with a zinger: a big relationship problem, a previously hidden opportunity in a new area or a major client challenge we can solve. In fact, some clients don’t think their client...more

Six “Simple” Steps to Private Practice

In an age when doctors are running for the hills away from private practice, a great friend of mine, Dr. Yohan Park, is a successful, young pediatrician who is running a busy and lucrative private, solo pediatric practice in...more

Talking About A Revolution

Clients are making it clear that they want nothing short of a revolution in the way legal services are delivered to them. It’s the biggest change the profession has faced in nearly 200 years and it’s one that A&O is...more

Lawyers are Poor [and] Unable to make… a bare living.

In 1911, NY Lawyers Didn’t Have Enough Business. - “Hard times have beset many lawyers in Manhattan and the Bronx.” Subtitled “Too Many in New York for the Amount of Business,” an article from a 1911 newspaper,...more

Should we offer our lawyers marketing training?

Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of...more

I’ve never seen business cards distributed like THIS before.

I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing perspective, it was a nice...more

I Might Have To Smack You If You Do This On LinkedIn

I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite....more

Why B2B Companies Should be on Facebook

I belong to a bunch of B2B marketing and sales online forums, and one question that comes up constantly, is: Should B2B companies be on Facebook?...more

The MOST-Important Question to Ask Before Updating Your Website is…

I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer. As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and...more

Abe Lincoln’s 25-cent marketing speech

We’ve all seen the 1858-59 print advertisement where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon in Springfield, Illinois. But did you know that Abe Lincoln also gave marketing and...more

What’s in it for Them?

I made peace with one of the biggest enemies I had professionally and it’s something I’m proud of. We both admitted we were wrong and acted in haste because of a lack of communication and it was good for business to make...more

The magic of professional gravitas

Since I started this column nearly three years ago, I have discussed a variety of topics which address the evolution of the legal profession and the disruptive forces profoundly changing the way in which we practice...more

Lawyers Need to Drop the Hard Sell

“Sales” is a dirty word at some law firms — one that brings to mind “Glengarry Glenn Ross” or a fast-talking used car dealer. But in an increasingly competitive marketplace, where firms fight one another to land work,...more

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