Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Thought leadership is a potent client service tool you didn't know you had
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
Hsu Untied interview with John Hueston, Founding Partner at Hueston Hennigan
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Hsu Untied interview with Bobby Malhotra, Partner at Winston & Strawn
5 Tips For Writing Conflict Emails
Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast EP152
Hsu Untied interview with Mike Burshteyn, Partner at Greenberg Traurig
Hsu Untied interview with Joe Santiesteban, Partner at Orrick
Building a Prosperous Future for Law Firms: On Record PR
The AI Trust Test in eDiscovery
Thought leadership provides air support for your business development ground game
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
Hsu Untied interview with David Elihu, Partner at Quinn Emanuel
CMO Series Podcast Special - The Highlights from CMO Series Live in New York
Don't chase eyeballs with your thought leadership. Chase these two things instead.
In the bustling realm of social networking, law firms continually seek platforms that enhance their professional presence, facilitate networking, and foster communication with their audience. The launch of the Bluesky...more
One cannot read a legal industry publication these days without coming across extensive references to an ongoing revolution in the use of artificial intelligence in legal processes. Yet most lawyers and legal professionals do...more
[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
As a first generation professional and the first lawyer in my family, the prospect of building a professional network was incredibly daunting. I initially began engaging on social media and other online platforms in a...more
Content is an essential part of standing out on LinkedIn. How is your content performing on the social media site? If you’re spending time on LinkedIn but not quite meeting your goals for the platform, you may want to look...more
LinkedIn continues to evolve and one of its latest features allows users to add an intro video to their profile. Here’s what you need to know about how lawyers can add an intro video to their LinkedIn profiles....more
Why Do Law Firms Need Likes and Followers? Having social media likes and followers is essential for any law firm trying to generate new client referrals online through their social media accounts. The more likes and...more
There is a lot of advice out there on how to use LinkedIn and why you should use LinkedIn and what’s useful about LinkedIn – have I used “LinkedIn” enough in this sentence yet? I’ll begin at the beginning with a little...more
LinkedIn has given us a wonderful feature that I want you to take full advantage of because it allows you to "feature" your best work. This is important, and I'll show you why, okay? [This was first recorded on LinkedIn...more
Coronavirus. The hot topic on everyone’s mind at the moment (unless you’re in the US and then it’s pretty evenly split between politics and germs). I almost hate to join the fray and discuss it, but with so many events being...more
What should you do when someone sends you an invitation to connect on LinkedIn? You meet someone at an event or online and want to take that relationship to the next level. Do you connect and hope they begin to notice you? ...more
This article originally appeared on the Legal Marketing Association’s 12 Days of Social & Digital Media Series. On the eleventh day Gina Rubel discussed the importance of podcasts in a law firm’s social and digital media mix....more
The popularity of videos has increased significantly over the years with the desire of the consumer to get quick, visual and engaging content. Not only do videos help to develop more leads, but they...more
The Facts About Podcasting - Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business...more
When conducting social media training, a common concern I run across has to do with attorneys and staff being afraid they will post something that will get them in trouble. Consequently, they hold back from using these tools...more
One question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers and law firms spend lots of time doing lots of tasks. But one...more
The ABA Center for Innovation released a survey that will hopefully assist you with determining what resources you, the legal professional, should turn to and how best to access those materials when answering this question:...more
An increasing number law firms and lawyers are finally coming to realize that social media activity is important for a law firm or a lawyer’s practice. Certainly, social media activity can be a great way to spread information...more
In early March 1955, a young African-American woman refused to give up her seat to a white passenger on a Montgomery, Alabama, city bus. Her name was not Rosa Parks. Rosa refused to give up her seat later that same...more
Social media provides an extraordinary means not only to communicate and share information, but also to obtain information that may lead to incriminating, exculpatory and impeachment evidence for use in discovery and at...more
Q&A with attorney Richard Hsu (of HsuTube) fame about his latest podcasting project: interviewing lawyers with interesting side hobbies as an opportunity to show the human side behind lawyers and the legal profession....more
For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was not in control. In that moment — after the mass media no...more