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The Power of a Network to Help Spread Your Thought Leadership - Thought Leadership Project w/ Roy Sexton [Audio]

Roy Sexton is the Director of Marketing at Clark Hill, a firm that ranks #82 on the 2019 NLJ ranking of firms based on size. In this episode, Jay and Tom have a lively discussion with Roy about the effect that having a strong...more

What To Do When You're Suffering from 'Content Paralysis' - Thought Leadership Project w/ Stefanie Marrone [Audio]

In-house legal marketers play a critical role in helping lawyers become thought leaders. In this episode of the Thought Leadership Project, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. With...more

How to Build a Thriving Legal Practice with Thought Leadership - The Thought Leadership Project with Scott Becker [Audio]

On this episode of The Thought Leadership Project podcast, Jay Harrington has a conversation with Scott Becker. Scott is a graduate of Harvard Law School, is the founder and publisher of Becker's Hospital Review, and is a...more

Four Compelling Reasons Why Lawyers Should Consider Starting a Podcast

Want to become a thought leader? Consider starting a podcast. It’s not as hard as you may think....more

Why Lawyers Should Give Away Their Best Ideas for Free

Jay Harrington with a sharp reminder of why sharing insights and expertise online is a smart business development move for lawyers....more

How to Create a Law Firm Content Marketing Strategy That Gets Results

Content marketing is an incredibly powerful tool for your law firm, but to get the most out of it, it's critical to have a documented strategy in place....more

5 Reasons Why Content Marketing Offers the Best ROI for Law Firms in 2019

Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more

The Art of Persuasion: How to Write Attorney Bios, Blog Posts, and Practice Area Descriptions that Make an Impact

Writing content for legal marketing requires balancing and integrating all three rhetorical appeals: ethos, pathos, and logos. Jay Harrington explains....more

The Best Form of Legal Marketing: Build Influence and Authority Online by Demonstrating Thought Leadership

In the competitive world in which lawyers compete, the best form of legal marketing is positioning oneself as the undeniable expert. Here's how to do it....more

Video Marketing Strategy: What Law Firms Need to Know (Part 1)

Video offers big opportunities for law firms looking to make an impact in the mobile-first, digital-first world in which they’re competing. Here's how....more

The Power of Your Personal Brand - Building the Global Business of You

Jay Harrington with a perspective on the power of personal branding for lawyers - and how to connect directly with your target audience in the age of direct-to-consumer content....more

5 Laws That Can Make Or Break Your Law Firm's Website Project (And How to Deal With Them)

A fascinating look at five "laws" that can impact organizational process and decision making, with tips on how to prevent them from derailing your law firm's website project....more

In a World of Tools and Technology, Story Remains the Great Equalizer in Law Firm Marketing

The digital world is the kingdom in which law firms must operate and content - and more specifically storytelling content - is still king....more

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