Roy Sexton is the Director of Marketing at Clark Hill, a firm that ranks #82 on the 2019 NLJ ranking of firms based on size. In this episode, Jay and Tom have a lively discussion with Roy about the effect that having a strong...more
In-house legal marketers play a critical role in helping lawyers become thought leaders.
In this episode of the Thought Leadership Project, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. With...more
On this episode of The Thought Leadership Project podcast, Jay Harrington has a conversation with Scott Becker. Scott is a graduate of Harvard Law School, is the founder and publisher of Becker's Hospital Review, and is a...more
Want to become a thought leader? Consider starting a podcast. It’s not as hard as you may think....more
Jay Harrington with a sharp reminder of why sharing insights and expertise online is a smart business development move for lawyers....more
Content marketing is an incredibly powerful tool for your law firm, but to get the most out of it, it's critical to have a documented strategy in place....more
Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more
Writing content for legal marketing requires balancing and integrating all three rhetorical appeals: ethos, pathos, and logos. Jay Harrington explains....more
In the competitive world in which lawyers compete, the best form of legal marketing is positioning oneself as the undeniable expert. Here's how to do it....more
Video offers big opportunities for law firms looking to make an impact in the mobile-first, digital-first world in which they’re competing. Here's how....more
Jay Harrington with a perspective on the power of personal branding for lawyers - and how to connect directly with your target audience in the age of direct-to-consumer content....more
A fascinating look at five "laws" that can impact organizational process and decision making, with tips on how to prevent them from derailing your law firm's website project....more
The digital world is the kingdom in which law firms must operate and content - and more specifically storytelling content - is still king....more