Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm....more
Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts.
Google AdWords appears at the top of the search results on Google....more
Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have....more
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more
12/27/2019
/ Advertising ,
Attorney Advertising ,
Business Development ,
Content Strategy ,
Keyword Advertising ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Online Advertisements ,
Search Engines ,
Websites
The legal industry is a pretty conservative industry. Most lawyers and law firms run their law firms in a very similar manner. It is what other lawyers, law firms and courts often expect.
...more
Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice.
For most lawyers, they have surely heard statements like this...more
When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts? Do they target their advertising to other professionals? In other words, do they advertise to...more